adidas television commercial 2017 - Calling All Creators

What the adidas TV commercial - Calling All Creators is about.

Adidas' 'Calling All Creators' TV spot is an explosive and visually stunning advertisement that calls upon creators of all disciplines to break the mold and push the limits of what is possible. The inspiring ad features a diverse array of world-renowned talent including sports stars like Lionel Messi and Caroline Wozniacki, musicians such as Pharrell Williams and Von Miller, and other influential creatives like fashion designer Alexander Wang and streetwear icon Pusha T.

Set to the intense and captivating "In Cold Blood" track by British indie rock band alt-J, the ad showcases incredible feats of athletic prowess and artistic exploration, all while promoting the message of Adidas' longstanding partnership with creativity and innovation. From basketball players soaring through the air to designers pushing the boundaries of fashion, the spot celebrates and empowers the unique talents and passions of all creators.

With stunning visuals and a powerful message of breaking conventions and embracing individuality, Adidas' 'Calling All Creators' TV spot is a truly inspiring piece of advertising that resonates with anyone who has ever dared to dream big and push beyond boundaries. This ad is a statement of Adidas' commitment to celebrating the creativity, determination, and passion of creators around the world.

adidas TV commercial - Calling All Creators produced for adidas was first shown on television on November 22, 2017.

Song from commercial adidas TV Spot, 'Calling All Creators' Song by alt-J

"In Cold Blood" by alt-J"In Cold Blood" is a song by the British indie rock band alt-J ). It was released as the second single from their third studio album ), Relaxer, on March 29, 2017. The song runs for 3 minutes and 13 seconds and was written by the band's members Joe Newman, Gus Unger-Hamilton, and Thom Green.

Lyrics and Song MeaningThe song's lyrics depict a summertime pool party that takes a dark turn. The opening line of the song is in binary code, which translates to "s" in ASCII code. The lyrics describe a violent scene, with lines like "Crying zeros and I'm hearing 111s" and "Cut my cord , it's electric / I'm so shocked, my lips are blue." In an interview, the band stated that they were inspired by various news stories they had read about violent events at pool parties.

Music Video and RemixesThe song's official music video was directed by Casper Balslev and features a group of synchronized swimmers performing in a pool. The video is visually striking and has received positive reviews from critics and fans alike. The song has also been remixed by various artists, including Twin Shadow and Pusha T.

Reception and Awards"In Cold Blood" was generally well-received by critics, with many praising the song's catchy melody and dark lyrics. The song helped to cement alt-J's status as one of the leading indie rock bands of their generation. The album "Relaxer" was nominated for the Mercury Prize in 2017.

Sources Lyrics, Covers and Remixes