DraftKings is a well-known company that operates in the daily fantasy sports and online sports betting industry. The company was founded in 2012 and has since grown to become one of the leading platfo...
DraftKings, the popular sports betting and daily fantasy sports platform, recently aired a new TV spot titled "King of the Octagon: UFC 252." The commercial highlights the upcoming UFC 252 pay-per-view event, which features a highly anticipated main event between heavyweight champion, Stipe Miocic, and former two-division champion, Daniel Cormier.
The ad itself is sleek, well-produced, and captures the essence of mixed martial arts. It begins with an aerial shot of the UFC's infamous Octagon and features some of the biggest UFC stars walking out to the arena. Various fighters, including Conor McGregor and Nate Diaz, make an appearance in the commercial, but the main focus is on Stipe Miocic and Daniel Cormier.
The ad highlights the fight's significance, showcasing both fighters' impressive accomplishments and their previous two highly contested battles. The voiceover confidently declares Miocic as the "King of the Octagon," but also notes Cormier's intention to take the throne for himself.
The commercial also promotes DraftKings as the go-to platform for betting on UFC events, showcasing its user interface and the different ways users can place their bets. The ad's message is clear: as the top platform for daily fantasy sports and sports betting, DraftKings is the perfect place for UFC fans to get in on the action.
Overall, DraftKings' "King of the Octagon: UFC 252" commercial is an excellent example of how to advertise a sports betting platform in an exciting and visually stunning way. The ad does an excellent job of hyping up the upcoming fight and showcasing the services it offers while still remaining appropriate and respectful to the sport and its athletes.
DraftKings TV commercial - King of the Octagon: UFC 252 produced for DraftKings was first shown on television on August 10, 2020.
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DraftKings In-House is the internal creative agency of DraftKings, a sports betting and fantasy sports company based in Boston, Massachusetts. The DraftKings In-House team is responsible for conceptua...