Identity, Credit, and Investment Monitoring: LifeLock provides extensive monitoring for identity, credit, and financial accounts, including monitoring the dark web, all three credit bureaus, and even investments, such as our 401(k).

LifeLock Inc. is an American identity theft protection company based in Tempe, Arizona. The company offers the LifeLock identity theft protection system, which is intended to detect fraudulent applications for various credit and non-credit related services.

Todd DavisRobert Maynard Jr. LifeLock/Founders In 2005 Davis and Robert Maynard Jr. cofounded LifeLock, a personal fraud protection company. Davis served as CEO of LifeLock since its founding. As part of a marketing campaign to promote his company's credit monitoring services, Davis posted his social security number on billboards and commercials.

Symantec LifeLock was acquired by Symantec for $2.3 billion on February 9, 2017.

LifeLock Features

Bottom line: If you are going to spend the money for an identity theft protection service, LifeLock is well worth considering. It gives you the alerts and information about your personal information that it promises to deliver. However, its significant expense in year two and beyond should give you pause.

Our award-winning solutions span cross multiple categories that protect nearly 80 million users around the globe.

LifeLock has been a prominent name in the identity protection scene for the most part of the 21st century, but just a few years ago, it gained even more traction after merging with Norton, the antivirus brand. Now known as NortonLifeLock, it's the best it has ever been.

LifeLock is the #1 most recognized brand in identity theft protection.

At $29.99 for the first year, LifeLock's Ultimate Plus plan with Norton 360 is initially the same price as Identity Guard's Ultra plan. But LifeLock's price jumps to $34.99 per month after that first year.

According to the FTC, LifeLock failed to establish and maintain a comprehensive information security program to protect its customer data, falsely advertised that it protected sensitive customer data with the same high-level safeguards used by financial institutions, and falsely claimed it provided 24/7/365 alerts “as ...

As a global leader in consumer Cyber Safety, our growing portfolio of trusted and recognized brands include Norton, Avira, LifeLock, and ReputationDefender. We believe the digital world is only truly empowering when people are confident in their online security, privacy, and identity theft protection.