Dairy Queen, often referred to as DQ, is a popular American chain of fast-food restaurants that specializes in soft-serve ice cream and burgers. The company was founded in 1940 by John Fremont McCullo...
In the Dairy Queen $5 Buck Lunch TV spot, 'Lunchagram,' the fast food chain showcases their affordable lunch option, which comes with a burger, fries, a soft drink, and a sundae.
The commercial begins with a young woman sitting at her desk feeling stressed and overwhelmed. Suddenly, her phone pings with a notification sound, and she checks it to find a "Lunchagram" from her friend, featuring a delicious-looking Dairy Queen $5 Buck Lunch.
As the woman makes her way to the nearest Dairy Queen, the advertisement highlights the unbeatable value of the $5 Buck Lunch, with shots of the food being prepared and served, as well as happy customers enjoying their meals.
The ad ends with the woman joyfully biting into her burger and blissfully indulging in her sundae, all for just five dollars. It's a fun and lighthearted way to advertise a great deal, and one that successfully showcases the appeal of Dairy Queen's affordable lunch option.
Dairy Queen $5 Buck Lunch TV commercial - Lunchagram produced for Dairy Queen was first shown on television on December 1, 2013.
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