What the Rust-Oleum NeverWet TV commercial - This is Water is about.

Rust-Oleum NeverWet TV Spot, 'This is Water' is a television commercial that showcases the amazing properties of Rust-Oleum's NeverWet product. The commercial starts by showing a beautiful panoramic view of a scenic lake with a canoe in the water. A voice-over talks about how water is essential for life, but it can also be a nuisance.

Next, the camera focuses on a young woman in a white dress, standing in the shallows of the lake. She is holding a bouquet of flowers as she talks about how water can ruin our clothes, furniture, and electronics. Suddenly, she dips her dress and the bouquet into the water, but they remain completely dry.

The camera then shows the young woman wearing the same white dress, but this time, she is standing in the middle of a rainy street. Despite the pouring rain, the dress remains dry and water droplets bead up and roll off the fabric. She then sprays Rust-Oleum NeverWet on her umbrella, and the rain droplets form perfect spheres and roll off without soaking the umbrella.

The commercial ends with the young woman standing in front of a Rust-Oleum NeverWet display, encouraging customers to try Rust-Oleum NeverWet for themselves. The message of the commercial is clear: Rust-Oleum NeverWet is a revolutionary product that repels water and protects your belongings from water damage.

Overall, the Rust-Oleum NeverWet TV Spot, 'This is Water' showcases the benefits of Rust-Oleum NeverWet in a creative and engaging way. By demonstrating the product's ability to repel water, the commercial effectively conveys the message that Rust-Oleum NeverWet is an indispensable tool for protecting your belongings from water damage and keeping them looking like new for longer.

Rust-Oleum NeverWet TV commercial - This is Water produced for Rust-Oleum was first shown on television on July 16, 2013.