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Bazooka Joe TV commercial - Joes New Look
Bazooka Joe

Bazooka Joe is a fictional character that has been at the forefront of an iconic American bubble gum brand for decades. The company itself, named after its beloved character, has a rich history that h...

What the Bazooka Joe TV commercial - Joes New Look is about.

Bazooka Joe TV commercial - Joes New Look

Bazooka Joe, the iconic bubble gum brand, released a new TV spot, titled 'Joe's New Look', in which the beloved character Bazooka Joe reveals his fresh makeover. The commercial opens with Joe standing in front of a graffiti-covered wall, decked out in a slick black leather jacket, boots, and sunglasses, giving off an edgier vibe than his previous boyish appearance.

The ad showcases Joe's enthusiasm for his new look as he is seen walking in his new outfit around the city streets, running into different characters who are impressed with his transformation. Joe confidently struts his stuff, showcasing his new style, while chewing on a piece of Bazooka bubble gum.

As the ad progresses, it becomes clear that Bazooka Joe's new look isn't just about his outfit, but his personality too. He's more confident, daring, and fun-loving which resonates with the audience as they seek that thrill that comes with youthful rebellion.

The commercial ends by promoting the Bazooka bubble gum product, reminding viewers that it's the perfect candy for anyone who wants to add a little fun and adventure to their life, just like Joe has with his new look.

Overall, the TV spot 'Joe's New Look' showcases the brand's efforts to stay relevant and engage with the younger generation. The commercial is a playful way to rebrand Bazooka Joe as a fun and daring character, while also promoting the product and its unique flavor. Fans of Bazooka Joe and those who relate to his rebelliousness and carefree attitude are sure to embrace the new character and product with open arms.

Bazooka Joe TV commercial - Joes New Look produced for Bazooka Joe was first shown on television on June 1, 2015.

Frequently Asked Questions about bazooka joe tv spot, 'joe's new look'

The comic, featuring Joe, a blonde kid with an eye patch, and his gang, debuted in 1953. In the crowded chewing gum market of the 1950s, Topps used the comic to distinguish Bazooka from other brands. The jokes produced more groaning than laughter, and included a fortune.

Characters and story Mort, a gangly boy who always wears his red turtleneck sweater pulled up over his mouth. Hungry Herman, Joe's tubby pal. Jane, Joe's girlfriend.

Sadly, Topps eventually stopped making Bazooka Joe comic strips with the gum, but in recent years, they started doing Bazooka Joe "throwback packs" that had comic strips with gum in them.

Bazooka parent company Topps (yes, company that also makes Major League Baseball cards) axed the comics as part of a brand refresh in 2013 - apparently agreeing that, yes, maybe Bazooka Joe wasn't as hip as he used to be. But at the same time, taking away the comics also stripped away part of Bazooka's identity.

During World War II, "bazooka" became the universally applied nickname of the new American anti-tank weapon, due to its vague resemblance to the musical instrument invented and popularized by 1930s American comedian Bob Burns.

The bazooka was the first weapon of its kind - that is, the first infantry weapon capable of reliably destroying a tank - and it inspired the German Panzerschreck and Panzerfaust. The latter was the first rocket-propelled grenade (RPG) and thus the progenitor of the most common infantry antitank weapon from the 1960s on.

She has a boyfriend named Gerald, who in many ways is Lotta's opposite. He is a shy, diminutive boy with glasses, and he is not very strong. Lotta and Gerald have many adventures together and frequently dress up to imitate their favorite comic book hero, Flying Man.

Bazooka
TypeRecoilless rocket anti-tank weapon
Place of originUnited States
Service history
In service1942–present

Funds advised by Apax Partners LLP (“Apax”) announced today that they have completed the acquisition of Bazooka Candy Brands (“Bazooka” or “the Company”), a portfolio of leading non-chocolate confectionary brands, from Michael D. Eisner's Tornante Company and funds affiliated with Madison Dearborn Partners (“MDP”).

Bazooka (chewing gum)

Product typeBubble gum
CountryUnited States
Introduced1947
MarketsWorldwide
Websitebazookajoe.com

All of the company's Bazooka products – regular and sugar-free gum, and Gum Pops – are produced in Tunisia. The standard Ring Pop products are made in Scranton, Pa., but variations on the Ring Pop (such as different shapes for seasonal offerings) are made in Thailand and China.

noun. ba·​zoo·​ka bə-ˈzü-kə : a light portable antitank weapon consisting of an open-breech smoothbore firing tube that launches an armor-piercing rocket and is fired from the shoulder.

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