Envolver By Jon Springer. Published on January 17, 2023. Lay's is celebrating Latino culture with a “Stay Golden” commercial starring Anitta, who performs a remix of her hit “Envolver” - powered by real potatoes.

It features Brazilian superstar Anitta and her track Envolver, which broke records when she became the first solo Latin artist to top the global Spotify chart. Meanwhile, the commercial itself has set a record of its own after Highdive powered an Evolver remix with 6,000 potatoes.

Lay's has teamed with Grammy-nominated artist Anitta for a Latino TV spot, “Beat of Joy,” that features a remix of the Brazilian star's hit song “Envolver,” per a press release.

As part of the campaign, the brand released a new spot titled “Beat of Joy,” featuring Latin Grammy-nominated artist Anitta and a remix of her song “Envolver.”

Anitta Lay's TV Spot, 'StayGolden' Featuring Anitta, Song by Anitta - iSpot.tv.

Together, Lay's and Lionel Messi will celebrate the "No Lay's, No Game" platform and prove to fans that it's unthinkable to watch football without Lay's.

Transitions Optical TV Spot, 'A Good Feeling: Xtractive' Song by Pigeon John.

The commercial features global superstar, Best New Artist GRAMMY® and multiple Latin GRAMMY®-nominated artist Anitta and celebrates the beauty and diversity of the Latino community, set to a remix of her record-breaking hit "Envolver."

As one might expect, Morrison sings an altered version of his 1996 hit “Return of the Mack,” which includes many mentions of Doritos, Cheetos and Lay's. The spot is scheduled to air nationwide. This isn't the first time Frito-Lay has turned to music to help sell its products.

In the new TV commercial – 'Messi Visits' ​​– the soccer G.O.A.T. and longtime partner of the Lay's brand shows up unannounced to a house of football superfans to see if they are matchday ready, that is, fully stocked with Lay's chips.

Shortly thereafter, Lay's introduced what became its best-known slogan: "betcha can't eat just one". Sales of the chips became international, with marketing assisted by a number of celebrity endorsers.

jingle A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meanings that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans.