Dove Chocolate teamed up with Investigation Discovery to create a delicious and mysterious new ad campaign featuring their Chocolate with Blueberries bar. In the TV spot titled 'Backup,' we see a woman walking through a seemingly deserted alley after dark, enjoying a piece of the rich, indulgent chocolate when suddenly she hears footsteps and sees a shadowy figure approaching her. Panicked, she pulls out her phone and starts to call for help.
As the tension builds, the camera zooms in on the wrapper of the chocolate bar, revealing the tagline "Discover a mind-blowing combination" and the logo for Investigation Discovery. Just as the woman is about to be attacked, the shadowy figure steps into the light, revealing himself to be a detective.
The cleverly crafted ad leaves viewers both satisfied by the luxurious taste of Dove's Chocolate with Blueberries but also intrigued by the suspenseful storyline. It perfectly encapsulates the essence of Investigation Discovery and the thrill of engaging in a captivating mystery.
The 'Backup' TV Spot is just one of many exciting collaborations between Dove Chocolate and Investigation Discovery. Chocolate lovers and crime enthusiasts alike are sure to be captivated by this delicious and suspenseful partnership.
Dove Chocolate With Blueberries TV commercial - Investigation Discovery: Backup produced for Dove Chocolate was first shown on television on June 23, 2015.
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