Jack in the Box is a fast-food restaurant chain that has been serving delicious and affordable meals to customers since 1951. Founded in San Diego, California, by Robert O. Peterson, this iconic compa...
In the Jack in the Box Jalapeno BBQ Burger TV Spot, 'Social Media Intern,' we are introduced to a young man named Jack who has just landed his dream job as a social media intern at the fast-food chain. He is excited about the prospect of being able to create content that will be seen by millions of people across the country.
As he goes about his day, Jack is tasked with creating a new post for the company's social media accounts. He struggles to come up with an idea that will be both engaging and relevant to the brand's image. Just when he is about to give up, he remembers the delicious new Jalapeno BBQ Burger that he had tried the day before.
He decides to make a post promoting the burger, but does so in a creative and humorous way. He takes a selfie of himself biting into the burger and adds a caption that reads "I'm officially in love with a burger." The post quickly goes viral, with people all over the country sharing their own photos and videos of themselves enjoying the Jalapeno BBQ Burger.
As a result of his successful post, Jack becomes an overnight sensation. He is invited to attend press events and even appears on national television. He is thrilled to have made such a big impact on the brand and is grateful for the opportunity to have worked as a social media intern at Jack in the Box.
Overall, this TV spot shows the power of social media and how a simple and creative post can have a huge impact on a brand's image and reputation. It also highlights the importance of being bold and fearless when it comes to creating content, despite the fear of judgment or criticism.
Jack in the Box Jalapeno BBQ Burger TV commercial - Social Media Intern produced for Jack in the Box was first shown on television on December 4, 2013.
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