What the Texas Tourism TV commercial - Reach New Heights in Texas is about.

The Texas Tourism TV spot titled 'Reach New Heights in Texas' is a captivating message crafted to inspire travelers to visit the Lone Star State. This commercial highlights some of the remarkable tourist attractions and experiences that are unique to Texas.

First, you see a beautiful landscape of mountains, deserts, and wide-open spaces. The spot then takes you for a ride above the clouds in a hot air balloon. The view of the sun-kissed open spaces is breathtaking. Here, we are introduced to some of the famous attractions like the Rio Grande river, Hill Country, and the stunning Palo Duro Canyon which is the second largest canyon in the US.

Next, we see a woman climbing the rock formations of the Enchanted Rock State Natural Area. This is followed by the sight of a tourist wearing a cowboy hat, boot, and taking a horseback ride herding cattle in the vast expanse of a Texas ranch.

As the spot comes to a close, we see an astronaut standing in front of the Space Center Houston, reminding us that Texas is home to NASA's Johnson Space Center. It truly is a remarkable sight to see.

The Texas Tourism TV spot 'Reach New Heights in Texas' is a beautifully crafted piece that captures the essence of Texas and its diverse range of attractions. It inspires us to visit and explore the vast open spaces, ranches, mountains, and the coast. It's a compelling pitch for those seeking adventure and want to experience something unique.

Texas Tourism TV commercial - Reach New Heights in Texas produced for Texas Tourism was first shown on television on April 30, 2018.