What the GEICO TV commercial - Lighten Up is about.
GEICO, the popular insurance company, has once again come up with a funny and creative TV spot that's sure to put a smile on your face. The commercial, titled "Lighten Up," begins with a man sitting at a restaurant with his friends, stressing over the fact that his insurance policy is too expensive. Suddenly, a cheerful waiter named Tag pops up out of nowhere and suggests that the man "lighten up" by switching to GEICO insurance.
The commercial then cuts to a series of hilarious scenes where Tag pops up in various scenarios, reminding people to "lighten up" and choose GEICO insurance. From a stressed-out bride to a nervous parachuter, Tag's infectious optimism and cheerful attitude is a welcome relief in a world where insurance can often be a source of stress and worry.
Throughout the commercial, viewers are treated to a catchy jingle that encourages them to "lighten up" and join GEICO's insurance family. The spot ends with the reminder that GEICO offers great rates and top-notch customer service, making it a smart choice for anyone in need of insurance.
Overall, the "Lighten Up" GEICO TV spot is a hilarious and entertaining take on the world of insurance. With its clever writing, catchy jingle, and lovable character in Tag the waiter, it's a commercial that's sure to leave a lasting impression and make viewers smile.
GEICO TV commercial - Lighten Up produced for
GEICO
was first shown on television on November 22, 2017.
Frequently Asked Questions about geico tv spot, 'lighten up'
Ken Griffey Jr. appears in new ads for Geico and Booking.com that Major League Baseball fans are seeing in heavy rotation during broadcasts of MLB postseason games. The National Baseball Hall of Famer and former Moeller High School and Cincinnati Reds star appears in the Geico ad with his wife, Melissa.
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Why are GEICO ads so successful? GEICO advertising campaigns are known for using surreal humor and satire, often featuring distinctive characters such as the company's mascot, the GEICO gecko. A common line used by GEICO is "15 minutes could save you 15% or more on car insurance."
Jake Dylan Wood (born 12 July 1972) is a British actor, best known in his native United Kingdom for playing Max Branning in long-running BBC soap opera EastEnders and in the United States as the voice of the GEICO gecko.
Back in 1999, Geico debuted its brand new mascot: The Geico Gecko. But not for the reasons you may think. That year, a Screen Actors Guild strike prevented advertisers from using live actors. That was a big problem for Geico as the insurance company was about to roll out a big new television campaign.
Geico secured its place as an insurance juggernaut with its massive advertising campaigns and a focus on strategic target markets, in addition to being backed by one of the most dependable personalities in business, Warren Buffett.
The Gecko was thought up because Geico was often pronounced as gecko. The icon of advertising started selling insurance in 1999 and was inducted to the Madison Avenue Walk of Fame six years later, in 2005. Since then, he has become one of the most well-known advertising icons because of his relatability.
GEICO's mission is to provide affordable and dependable direct auto insurance to drivers across the United States, while also representing our customers in their time of need following an accident.
Low Rates And Great Discounts
GEICO's cheap car insurance rates and discounts could save you 15% or more. These are just a few of our car insurance discounts: Multi-car discount. Discount for cars with air bags and other safety features.
Geico's famous slogan, "Fifteen minutes could save you 15% or more on car insurance," said by its gecko mascot, is now a part of American culture. In 2020, it announced a switch to a new slogan: "GEICO: Real service, real savings."
The GEICO Gecko, real name Martin, is the primary mascot of GEICO and its commercials.
The Martin Agency
All campaigns are made and produced by The Martin Agency in Richmond, Virginia. GEICO ads have featured several well-known mascots, including: Martin the GEICO Gecko is their most well known spokesperson mascot. He is voiced by English actor Jake Wood.