Find out all about your favorite commercial!

Advertisers

Advertisers of the GEICO TV Spot, 'Lighten Up'

GEICO TV commercial - Lighten Up
GEICO

What is GEICO?GEICO (Government Employees Insurance Company) is an American auto insurance company headquartered in Chevy Chase, Maryland. It was founded in 1936 by Leo Goodwin Sr. and his wife Lillia...

What the GEICO TV commercial - Lighten Up is about.

GEICO TV commercial - Lighten Up

GEICO, the popular insurance company, has once again come up with a funny and creative TV spot that's sure to put a smile on your face. The commercial, titled "Lighten Up," begins with a man sitting at a restaurant with his friends, stressing over the fact that his insurance policy is too expensive. Suddenly, a cheerful waiter named Tag pops up out of nowhere and suggests that the man "lighten up" by switching to GEICO insurance.

The commercial then cuts to a series of hilarious scenes where Tag pops up in various scenarios, reminding people to "lighten up" and choose GEICO insurance. From a stressed-out bride to a nervous parachuter, Tag's infectious optimism and cheerful attitude is a welcome relief in a world where insurance can often be a source of stress and worry.

Throughout the commercial, viewers are treated to a catchy jingle that encourages them to "lighten up" and join GEICO's insurance family. The spot ends with the reminder that GEICO offers great rates and top-notch customer service, making it a smart choice for anyone in need of insurance.

Overall, the "Lighten Up" GEICO TV spot is a hilarious and entertaining take on the world of insurance. With its clever writing, catchy jingle, and lovable character in Tag the waiter, it's a commercial that's sure to leave a lasting impression and make viewers smile.

GEICO TV commercial - Lighten Up produced for GEICO was first shown on television on November 22, 2017.

Frequently Asked Questions about geico tv spot, 'lighten up'

Ken Griffey Jr. appears in new ads for Geico and Booking.com that Major League Baseball fans are seeing in heavy rotation during broadcasts of MLB postseason games. The National Baseball Hall of Famer and former Moeller High School and Cincinnati Reds star appears in the Geico ad with his wife, Melissa.

10 best Geico commercials for a good laugh

  • Unspeakable Family (2015)
  • Crushed Pottery (2018)
  • Scheduling Standoff (2022)
  • The Gecko Takes a Stroll (2021)
  • Rebel Rene (2022)
  • Life in a Victorian Home (2022)
  • Open Floor Plan Problem (2022)
  • The Gecko Makes a Connection (2021)

Why are GEICO ads so successful? GEICO advertising campaigns are known for using surreal humor and satire, often featuring distinctive characters such as the company's mascot, the GEICO gecko. A common line used by GEICO is "15 minutes could save you 15% or more on car insurance."

Jake Dylan Wood (born 12 July 1972) is a British actor, best known in his native United Kingdom for playing Max Branning in long-running BBC soap opera EastEnders and in the United States as the voice of the GEICO gecko.

Back in 1999, Geico debuted its brand new mascot: The Geico Gecko. But not for the reasons you may think. That year, a Screen Actors Guild strike prevented advertisers from using live actors. That was a big problem for Geico as the insurance company was about to roll out a big new television campaign.

Geico secured its place as an insurance juggernaut with its massive advertising campaigns and a focus on strategic target markets, in addition to being backed by one of the most dependable personalities in business, Warren Buffett.

The Gecko was thought up because Geico was often pronounced as gecko. The icon of advertising started selling insurance in 1999 and was inducted to the Madison Avenue Walk of Fame six years later, in 2005. Since then, he has become one of the most well-known advertising icons because of his relatability.

GEICO's mission is to provide affordable and dependable direct auto insurance to drivers across the United States, while also representing our customers in their time of need following an accident.

Low Rates And Great Discounts GEICO's cheap car insurance rates and discounts could save you 15% or more. These are just a few of our car insurance discounts: Multi-car discount. Discount for cars with air bags and other safety features.

Geico's famous slogan, "Fifteen minutes could save you 15% or more on car insurance," said by its gecko mascot, is now a part of American culture. In 2020, it announced a switch to a new slogan: "GEICO: Real service, real savings."

The GEICO Gecko, real name Martin, is the primary mascot of GEICO and its commercials.

The Martin Agency All campaigns are made and produced by The Martin Agency in Richmond, Virginia. GEICO ads have featured several well-known mascots, including: Martin the GEICO Gecko is their most well known spokesperson mascot. He is voiced by English actor Jake Wood.

Videos

Watch GEICO TV Commercial, 'Lighten Up'

We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:

Actors

Actors who starred in GEICO TV Spot, 'Lighten Up'

Rolando Boyce photo
Agenices

Agenices of the GEICO TV Spot, 'Lighten Up'

GEICO TV commercial - Lighten Up
Horizon Media, Inc.

Horizon Media, Inc. is a leading media agency headquartered in New York City. Founded in 1989 by Bill Koenigsberg, the agency has grown to become one of the largest independent media agencies in the w...

GEICO TV commercial - Lighten Up
The Martin Agency

The Martin Agency is a full-service advertising agency based in Richmond, Virginia, United States. The company was founded in 1965 by David Martin and has since grown to become one of the leading adve...

Products

Products Advertised

GEICO Boat Insurance
GEICO Car Insurance
GEICO Homeowners Insurance
GEICO Motorcycle Insurance
GEICO RV Insurance
TV commercials

Similar commercials

Playtex TV Spot, 'Bra Rights' Featuring Becky O'Donohue
Acura Spring Into Performance TV Spot, 'Space' Song by Austin Fray, Bruce Fingers [T1]
Tru Moo TV Spot, 'Family Movie Night'
Fanatics.com TV Spot, 'College Gear' Song by Greta Van Fleet
DairyPure TV Spot, 'Bright Light'
665 January 10, 2016
Lactaid Milk TV Spot, 'Complicated Relationship'
2023 Acura MDX TV Spot, 'Space' Song by Austin Fray, Bruce Fingers [T2]
Fairlife TV Spot, 'Drink Better Milk'
Planet Oat TV Spot, 'Earth Day: Oh, What a Planet'
MRHFM Law Firm TV Spot, 'What Is Mesothelioma?'
Planet Oat TV Spot, 'In All the Things'
Fruit by the Foot TV Spot, 'Twins'
747 December 31, 2015