What the Zipwhip TV commercial is about.
Zipwhip is a Seattle-based technology company that provides texting software for businesses to better communicate with their customers through the use of SMS texting. Recently, the company launched a new TV spot that highlights the advantages of their software.
The Zipwhip TV spot features different scenarios where texting communication can be beneficial for businesses. The ad begins in a dentist's office, where the patient receives a text message reminding them of their appointment. The next scene shows a customer receiving order updates from a restaurant through SMS texting. The ad goes on to highlight how texting can improve the communication process between businesses and customers in various other industries, such as real estate, retail, and healthcare.
The overall message of the Zipwhip TV spot is that texting is a more efficient way for businesses to communicate with their customers. It highlights how texting can increase customer engagement, reduce missed appointments, and ultimately improve customer satisfaction. The ad also emphasizes the ease and convenience of texting for both businesses and customers.
The Zipwhip TV spot is well-crafted and effectively communicates the benefits of Zipwhip's texting software. It's a great way for businesses to see firsthand how this technology can help them improve their communication strategies and build better relationships with their customers.
Zipwhip TV commercial produced for
Zipwhip
was first shown on television on July 29, 2013.
Frequently Asked Questions about zipwhip tv spot
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What is it? Interactive TV can be viewed on a standard TV set and allows viewers to interact with the programming. Interactive advertising is a medium that allows an advertiser to relate to the customer on a one-to-one level.
There's a reason TV is the second-most profitable advertising medium in the US. Not only can your brand reach large and engaged audiences by aligning with trustworthy content, but you can also create emotional connections with consumers, which improves ad recall and drives real results for thousands of our partners.
How much does AdSense pay per 1000 views? Roughly $0.2 – $2.5 per 1,000 views. Although it depends on many factors including the content of your site, location of your users, time on site and device breakdown.
Interactive television can be defined as anything that lets the television viewer or viewers and the people making the television channel, programme or service engage in a dialogue.
Interactive television is a form of media convergence, adding data services to traditional television technology. It has included on-demand delivery of content, online shopping, and viewer polls.
Television advertising offers broad reach, engages loyal viewers, allows for creativity in storytelling, complements online advertising efforts, and provides opportunities to target specific audiences.
It's Creative
Effective ads use creativity to stand out and make a brand immediately identifiable or memorable. The best creative ads manage to surprise users, encourage them to take action, and become instantly memorable, all while remaining faithful to the principles of the brand.
Based on average industry standards, your video will need around half a million views to earn $1,000 in AdSense money. That works out to be about $2 per 1,000 views (CPM). Of course, there is no magic CPM number. It differs based on countries, type of ads, and your channel's performance.
Between $1,200 and $6,000 per 1,000,000 views
As far as ad revenue goes, it's unlikely that your CPM would fall below $1.2 once your channel is this big and influential. You can expect to make up to $6 per 1,000 views.
The major aim of interactive TV is to provide an engaging experience to the viewer. Interactive TV allows various forms of interaction, such as: Interacting with the TV set. Interacting with the program content.