Moe's Southwest Grill is an American fast-casual restaurant chain that specializes in Tex-Mex cuisine. The company was founded in Atlanta, Georgia, in December 2000 by Raving Brands. Its first locatio...
"Moe's Southwest Grill Catering TV Spot, 'Real Southwest and Proud' is an excellent marketing campaign geared towards promoting Moe's Southwest Grill's catering services. The TV spot starts with the protagonist, a chef in full regalia, walking through an alluring Southwestern market. The market is teeming with all manner of fresh and colorful produce. There are peppers, avocados, tortillas, and rough-hewn wooden crates brimming with fresh vegetables.
As the chef ambles through the market, he gazes admiringly at the surroundings and even nods to some of the vendors. The mise-en-scène is gorgeously filmed, with excellent camera work that captures the vibrant hues of the produce and the chef's admiration. Suddenly, the chef stops in front of a woman selling Barbacoa, a Mexican delicacy consisting of slow-cooked beef.
The woman is proud of her Barbacoa, and she has reason to be. Her Barbacoa is not only delicious but also authentically Southwestern. She even points out the Moe's Southwest Grill franchise that is visible in the background, a testament to the brand's authentic Southwestern appeal.
The chef then goes into a nearby kitchen, the brand's catering symbol on the wall mirroring his journey. Here, he painstakingly prepares the Barbacoa, giving it the time and attention it deserves. From here, the ad turns to a montage of shots showcasing the real Southwest: rolling hills, cactus fields, and native flora. The camera even pans to the catering trailer, portraying the brand's catering services as the perfect addition to any event or party.
In conclusion, Moe's Southwest Grill Catering TV Spot, 'Real Southwest and Proud,' is an excellent ad that captures Southwestern's authentic cuisine. The ad is beautifully shot and expertly edited, showcasing Moe's Southwest Grill's catering services in a new light. Whether looking for catering for an event or just a quick bite, Moe's Southwest Grill's authenticity, and pride-filled catering services are unmatched."
Moes Southwest Grill Catering TV commercial - Real Southwest and Proud produced for Moe's Southwest Grill was first shown on television on October 16, 2018.
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