What the Minwax TV commercial - Easier Than I Thought is about.
Minwax is a well-known manufacturer of wood stains and finishes that help to transform ordinary wood into beautiful pieces of furniture. In their TV spot titled 'Easier Than I Thought', they showcase just how easy it is to use their products to revamp and refurbish wood.
The ad opens with a woman staring at a drab-looking wooden tabletop in her living room, which appears to be in dire need of a facelift. She expresses her concerns about receiving negative comments from her guests, now that the wooden table has lost its luster. As she struggles to come up with a plan, a voiceover chimes in, assuring her that transforming the table is easier than she thinks.
The ad then cuts to a sequence which highlights how easy it is to use Minwax products. The woman is shown sanding down the table, removing the old stain and sanding it to a smooth finish. She then applies the new stain, with a little help from Minwax experts, who guide her through the process. Once done, the table appears brand new, retaining its natural beauty, and the woman is beaming with pride as her friends arrive for dinner.
The message that the Minwax TV spot, 'Easier Than I Thought' is trying to convey is that with the right products and a little bit of effort, you can give your old wooden furniture a new lease of life. It's not complicated and can be done in a short period of time with a little bit of guidance from the experts. Minwax offers a wide range of wood stains and finishes, catering to the different needs of their customers and their different wooden surfaces.
Minwax TV commercial - Easier Than I Thought produced for
Minwax
was first shown on television on August 2, 2012.
Frequently Asked Questions about minwax tv spot, 'easier than i thought'
It applies easily and penetrates deep into the pores of the wood. While conventional stains recommend 18 to 24 hours drying time, Minwax Performance Series Tintable Wood Stain can be recoated in just 2 hours for solvent-based finishes and 6 hours for water-based finishes.
Grain. Wait 2 hours to dry then sand lightly with a 200 grit sandpaper remove the dust and repeat the topcoat process 1 or 2 more times for optimal protection.
Minwax Paste Finishing Wax protects and adds hand-rubbed luster to any finished wood surface. It is recommended for furniture, antiques, woodwork, cabinets, doors, paneling and accessories that do not need a hard protective coat of polyurethane.
All stains and finishes depend on evaporation to dry, but when the temperature is below 65 degrees or above 90 degrees, or the humidity level is above 50%, then the evaporation process is either too slow or too fast, causing your finish to either not dry or dry too quickly, turning white - like my deck!
Give it a few more days to see if it improves. Another possibility is that the stain was old or came from a bad batch. In either case, if the tackiness doesn't go away, wipe the wood down with mineral spirits or naphtha to remove most of the stain, let it dry thoroughly, then try again using a fresh can of stain.
If it's an oil based stain like a minwax product that might be the only solution short of eternal patience. This has happened to me a time or two when I let the stain dry on its own without wiping it down. You can try wiping it hard with a rag dampened with mineral spirits - that has worked for me in the past.
Minwax® Wood Finish™ 4.5 out of 5 stars, average rating value. Read 305 Reviews.
Chemical Composition/Ingredients
| C13-14 isoparaffin | 064742-47-8 | 25.0-50.0 |
|---|
| Solvent naphtha, petroleum, light aromatic | 064742-95-6 | <1 |
| Mineral spirits (odorless, unspecified) | 999999-60-9 | <1 |
| Mesitylene (1,3,5-Trimethylbenzene) | 000108-67-8 | <0.3 |
| Carbon black | 001333-86-4 | <0.3 |
Did you wipe away the excess after you applied your coat of stain? If you didn't, the stain may still be tacky. You should not apply your clear topcoat until the stain is no longer tacky and has been allowed to dry at least as long as the label recommends.
Rain can cause significant damage to a newly stained deck if it happens before the stain is dry, resulting in an uneven, patchy, or washed-out finish and exposing the wood to potential discoloration, rotting, or warping. You should wait at least 24 to 48 hours before exposing the stained deck to rain.
You Didn't Let It Dry Long Enough
Depending on the type of wood and weather, this can take anywhere from 6 to 8 hours. In some cases, it may even take several days. During this time, avoid touching or walking on the wood as much as possible, as this can cause the stain to become sticky.
To summarize, the best time to stain your deck to ensure fast drying, proper adhesion and a beautiful finish is when the following conditions are met:
- The temperature is below 90 degrees Fahrenheit and above 50 degrees Fahrenheit.
- Rain, snow and strong winds are not in the forecast.
- The humidity is low.
