What the Volkswagen TV commercial - Feeling Carefree is about.

Title: Volkswagen TV Spot, 'Feeling Carefree' - A Journey of Freedom and Joy

Introduction:In the world of advertising, there are certain commercials that manage to capture our attention and touch our hearts. One such memorable advertisement is the Volkswagen TV spot, 'Feeling Carefree,' which perfectly showcases the spirit of freedom and joy that Volkswagen vehicles embody. Set to the iconic song "Take On Me" by A-ha, this advertisement takes us on a captivating journey that celebrates the joy of driving and the carefree moments we experience along the way.

Synopsis:The Volkswagen TV spot, 'Feeling Carefree,' opens with a scenic view of a picturesque countryside, bathed in golden sunlight. As the camera pans across the beautiful landscape, we catch a glimpse of a sleek Volkswagen vehicle cruising along an open road. The lyrics of "Take On Me" begin to play softly in the background, setting the tone for the breathtaking journey that lies ahead.

The advertisement beautifully captures the essence of driving a Volkswagen, emphasizing the feeling of liberation and carefree joy it brings. The scenes transition seamlessly, showcasing various Volkswagen models gliding along coastal roads, through vibrant city streets, and even venturing off the beaten path into the wilderness.

Throughout the ad, we witness people from different walks of life enjoying their Volkswagen vehicles. From young couples embarking on romantic road trips to families creating lasting memories, the Volkswagen TV spot portrays the versatile nature of their vehicles, catering to the needs and desires of every individual.

As the ad continues, the song's tempo rises, and the visuals become more exhilarating. We see drivers effortlessly maneuvering through challenging terrains, their faces beaming with excitement. The powerful combination of the song's energizing beat and the captivating driving scenes creates an irresistible sense of adventure and spontaneity.

The commercial concludes with a heartwarming shot of a Volkswagen parked in front of a serene sunset, as the lyrics of "Take On Me" remind us to embrace life's moments of pure joy and happiness. The screen fades to the iconic Volkswagen logo alongside the tagline, "Volkswagen - Feel Carefree."

Impact and Reception:The Volkswagen TV spot, 'Feeling Carefree,' has been widely regarded as a triumph of advertising. It successfully captures the essence of the Volkswagen brand, showcasing the company's commitment to quality, style, and the freedom of the open road.

The use of A-ha's timeless hit "Take On Me" resonates with audiences, evoking feelings of nostalgia and a sense of youthful exuberance. The carefully selected visuals enhance the emotional appeal of the advertisement, drawing viewers in and leaving a lasting impression.

The spot has received numerous accolades, including industry awards for its creative direction, cinematography, and musical integration. Its widespread popularity has not only boosted Volkswagen's brand image but has also inspired many to seek the freedom and joy of the open road.

Conclusion:The Volkswagen TV spot, 'Feeling Carefree,' backed by the iconic song "Take On Me," takes viewers on a captivating journey that celebrates the joy of driving and the carefree moments we experience while behind the wheel of a Volkswagen vehicle. With its stunning visuals and infectious energy, this advertisement perfectly encapsulates the spirit of freedom, adventure, and joy that Volkswagen stands for. As we watch this commercial, we too feel a sense of liberation, inspired to embrace life's carefree moments and embark on our own memorable journeys.

Volkswagen TV commercial - Feeling Carefree produced for Volkswagen was first shown on television on September 16, 2013.