What the CDW TV commercial - Complaints and Compliments is about.

Title: CDW TV Spot - "Complaints and Compliments"

Synopsis:In the mesmerizing world of technology, both complaints and compliments are vital sources of inspiration for CDW—a leading provider of technology solutions for businesses. The CDW TV spot titled "Complaints and Compliments" offers a unique perspective on how this company thrives on customer feedback, transforming both criticism and praise into avenues for progress and innovation.

Scene 1: Office HeadquartersThe TV spot opens with the bustling atmosphere of CDW's office headquarters. Lively conversations and the hum of technological devices fill the air. People from different departments work collaboratively, brainstorming ideas.

Narrator: "At CDW, we believe that feedback is the heartbeat of innovation."

Scene 2: The Feedback RoomThe camera follows a CDW team through a door labeled "Feedback Room." Inside, walls are adorned with sticky notes, containing both complaints and compliments from customers. A team of experts analyzes the feedback, diligently taking notes and discussing potential solutions.

Narrator: "It may surprise you, but we love complaints and compliments equally."

Scene 3: Transforming ComplaintsThe camera focuses on a CDW employee reading a complaint. They express concern, but then a look of determination crosses their face. They consult with colleagues, brainstorming solutions and ways to turn the complaint into an opportunity for growth.

Narrator: "Complaints are like roadmaps to progress, guiding us towards better solutions."

Scene 4: Embracing ComplimentsThe TV spot transitions to an employee reading a heartfelt compliment from a satisfied customer. Smiles light up the room as the team marvels at the positive impact they have made.

Narrator: "Compliments remind us that we're on the right track, empowering us to do even more."

Scene 5: Technological AdvancementsThe camera pans across the office, showcasing CDW's dedication to innovation. Engineers work on cutting-edge technology solutions, while designers create sleek and user-friendly interfaces.

Narrator: "With every complaint and compliment, we push boundaries, ensuring our solutions exceed expectations."

Scene 6: Customer SuccessThe TV spot concludes with happy testimonials from CDW's satisfied customers, eloquently expressing their gratitude for the company's unwavering commitment to their needs.

Narrator: "CDW: Where complaints and compliments become catalysts for customer success."

Scene 7: CDW Logo and SloganThe commercial ends with the CDW logo and their impactful slogan

CDW TV commercial - Complaints and Compliments produced for CDW was first shown on television on September 15, 2021.