What the DoubleTree TV commercial - First, the Cookie... is about.
The DoubleTree TV Spot, 'First, the Cookie...' is a classic example of effective and memorable advertising. The commercial starts with a woman checking into a DoubleTree hotel and being handed a warm, freshly baked chocolate chip cookie by the friendly staff member. The woman takes a bite and is immediately transported to a place of comfort and relaxation.
As the woman enjoys her cookie, the camera shows us a montage of various hotel amenities, including comfortable beds, spacious rooms, and high-quality toiletries. The message is clear: DoubleTree offers not only delicious cookies but also a comfortable and luxurious hotel experience.
What makes the DoubleTree TV Spot so effective is its simplicity. The commercial doesn't rely on flashy graphics or gimmicks. Instead, it relies on the power of a simple, universal pleasure: a warm, gooey chocolate chip cookie.
The commercial has been so successful that the warm cookie has become a signature of the DoubleTree brand. Guests checking into DoubleTree hotels around the world are still greeted with a freshly baked cookie upon arrival, just like the woman in the commercial.
Overall, the DoubleTree TV Spot is a testament to the power of simple, effective advertising. By focusing on a single pleasure - the warm cookie - the commercial manages to convey a powerful message about the DoubleTree brand and create a lasting connection with viewers.
DoubleTree TV commercial - First, the Cookie... produced for
DoubleTree
was first shown on television on January 6, 2015.
Frequently Asked Questions about doubletree tv spot, 'first, the cookie...'
"The Cookie"
For more than 25 years, DoubleTree by Hilton hotels have been welcoming guests with a warm, chocolate chip cookie at check-in. What started in the 1980's is now a well-known welcome at DoubleTree by Hilton across the entire globe.
Helpful? We got one cookie per person when checking in.
Now you can offer anyone the warmest of welcomes, even if they're not checking into a DoubleTree by Hilton hotel - just send them a signature tin of delicious DoubleTree by Hilton chocolate chip cookies to enjoy wherever they are. Decorative tin includes six hand-packed cookies.
If you ever do, you may run into a bellman named Adam, who is telling everyone about The DoubleTree Cookie. Don't ignore him, they are the real deal. The cookies are given out complimentary to guests who stay, but they can also be purchased in a tin of six cookies for $13 and change.
Baked to perfection: a timeline of success
DoubleTree by Hilton didn't invent the chocolate chip cookie - the brand just perfected it. Here's how and when… 1986: DoubleTree by Hilton introduced the signature cookie amenity to guests as a way to build brand loyalty through a nightly turn-down service.
If you ever do, you may run into a bellman named Adam, who is telling everyone about The DoubleTree Cookie. Don't ignore him, they are the real deal. The cookies are given out complimentary to guests who stay, but they can also be purchased in a tin of six cookies for $13 and change.
Curious how long cookies last at room temperature? Most homemade cookies will maintain their taste and texture for up to 3 days. If you leave them out for too long, the cookies begin to harden or dry out. To prevent cookies from becoming stale, cover them with plastic wrap or keep in an airtight container.
From New York to China and Tanzania to Spain, the signature, warm DoubleTree chocolate chip cookie welcome is presented to guests around the world and baked fresh daily at each hotel.
Cookies can reveal a lot about you, including your web browsing history, the information you've entered into forms, your web search history, and even your location. Cookies are not designed to "identify" you, as in your name or your "real-world" identity.
Cookies can last on a user's browser till the time it is set to expire and typically last from seconds to years. The cookie expiration or cookie duration is either set by the website publisher or domains that drop the cookies.
Information. Bakery or homemade cookies can be stored at room temperature two to three weeks or two months in the refrigerator. Cookies retain their quality when stored in the freezer for eight to 12 months. Moist bars, such as cheesecake and lemon bars, can be refrigerated for seven days.
If you can't decide which way to go, most DoubleTree properties tend to be generous in their cookie distribution policies. While the brand promises one cookie per guest per stay, the front desk staff can usually be sweet-talked into parting with an extra cookie or two.
