What the DoubleTree TV commercial - Warm Welcome is about.
The DoubleTree TV Spot, 'Warm Welcome' is a heartwarming advertisement that showcases the brand's commitment to ensuring their guests feel at home from the moment they step foot into one of their hotels. The ad opens with the image of a woman walking through the door of a DoubleTree Hotel with her luggage in tow. As she approaches the front desk, she is greeted by a friendly staff member who welcomes her with a warm DoubleTree cookie. The woman is then seen walking to her room, enjoying the cookie along the way.
As she enters her room, she is greeted by a spacious and well-appointed living space that boasts high-quality amenities such as comfortable bedding, a large flat-screen TV, and a clean and modern bathroom. The ad then shows the woman enjoying her stay in various ways, such as lounging in the pool, working out in the fitness center, and enjoying a meal in the hotel's restaurant.
Throughout the spot, viewers are reminded of the brand's commitment to providing their guests with a warm and comfortable experience. The staff is friendly and welcoming, the facilities are top-notch, and the overall ambiance is inviting and relaxing. The DoubleTree TV Spot, 'Warm Welcome' effectively captures the essence of the brand and is sure to leave viewers with a desire to book their next stay at a DoubleTree hotel.
DoubleTree TV commercial - Warm Welcome produced for
DoubleTree
was first shown on television on March 20, 2013.
Frequently Asked Questions about doubletree tv spot, 'warm welcome'
If you're not familiar, DoubleTree is one of Hilton Hotel's sub-brands that focuses on warm and hospitable service at older lodging facilities. One of the brand's “surprise and delight” marketing experiences is to hand out a complimentary warm, fresh-baked chocolate chip cookie to every guest at check-in.
"The Cookie"
For more than 25 years, DoubleTree by Hilton hotels have been welcoming guests with a warm, chocolate chip cookie at check-in.
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Indulge in a 5.0-star experience at DoubleTree by Hilton Hotel Kuala Lumpur, where luxury and convenience come together.
chocolate chip cookies
Among the many signature things that DoubleTree is known for are their chocolate chip cookies, which were originally made in the early 1980s for VIPs but now given to all guests and made by Nashville-based Christie Cookie Company for over 30 years.
Cookies in digital advertising track user interactions with ads, websites, and content, enabling advertisers to create tailored advertising experiences based on user interests.
DoubleTree
The simple gesture of offering a warm DoubleTree Cookie at check-in has become synonymous with the brand's commitment to providing guests with a warm welcome and unforgettable stay.
Doubletree by Hilton is a different brand within the family of Hilton brands. Doubletree's are usually 3.5 star full service hotels without bell service and a few other limitations. Hilton is another Hilton brand, usually 4 star hotels with bell services and higher standards and pricing in general.
DoubleTree by Hilton
DoubleTree by Hilton is famous for its proud tradition of greeting guests with its signature, warm DoubleTree chocolate chip cookie at check-in, symbolizing a warm welcome and comfortable stay.
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In the decade prior to that, DoubleTree offered chocolate chip cookies at turndown service, with each hotel's chef putting their own spin on the recipe. The idea for a free cookie came out of the desire to differentiate DoubleTree from a bevy of hotel chains that had begun to all look and feel the same, Shawn says.
Specifically, the company differentiates its services on the basis of quality, maintaining the highest level of standards and integrating IT systems into various aspects of service provision. Digital hospitality is one of the main sources of Hilton Hotels competitive advantage.
