Labatt Blue television commercial 2015

What the Labatt Blue TV commercial - Blue Gold is about.

Labatt Blue TV Spot, 'Blue Gold' Song by The Guess Who is an iconic commercial that captures the spirit of camaraderie and celebration, accompanied by the timeless music of The Guess Who.

The Labatt Blue TV Spot begins with a captivating shot of a picturesque hockey rink, the frozen surface glistening under the bright stadium lights. As the camera pans out, a group of friends, clad in jerseys and holding hockey sticks, takes to the ice. The energy is palpable, and their passion for the game shines through their smiles.

As the game begins, the TV spot transitions to a montage of fast-paced hockey action. The players showcase their skills, skating with grace and precision, while the audience cheers them on. The ice becomes a stage for fierce competition and breathtaking athleticism.

Amidst the exhilarating game, the iconic song "Blue Gold" by The Guess Who starts playing, adding a thrilling layer of nostalgia and excitement. The upbeat rhythm and powerful vocals create an anthem-like atmosphere, perfectly complementing the energetic visuals.

The TV spot highlights the genuine joy that comes from bonding over a shared love for hockey and enjoying a cold Labatt Blue beer. The feeling of unity and friendship is evident as the players high-five and share celebratory moments both on and off the ice. Through this ad, Labatt Blue invites viewers to join in the fun, reinforcing its position as a brand that values community and good times.

The use of The Guess Who's "Blue Gold" in the Labatt Blue TV Spot adds an extra layer of Canadian pride and nostalgia. The Guess Who, a legendary Canadian rock band, rose to fame during the late 1960s and 1970s, captivating audiences with their powerful, melodic sound. By incorporating their iconic song into the commercial, Labatt Blue taps into a universal sense of nostalgia, taking viewers back to a time when good music and good times went hand in hand.

In conclusion, the Labatt Blue TV Spot, 'Blue Gold' Song by The Guess Who, brilliantly captures the essence of camaraderie, celebration, and Canadian pride. It combines the fast-paced excitement of hockey with the timeless music of The Guess Who, creating an ad that resonates with viewers and invites them to embrace the joy of shared experiences.

Labatt Blue TV commercial - Blue Gold produced for Labatt Beer was first shown on television on March 15, 2015.

Song from commercial Labatt Blue TV Spot, 'Blue Gold' Song by The Guess Who

"These Eyes" by The Guess Who

"These Eyes" is a song by the Canadian rock band The Guess Who. The song was co-written by the group's lead guitarist Randy Bachman and lead singer Burton Cummings. It was first released in 1968 as a single and later became the title track of their second studio album "Wheatfield Soul." The song is known for its soulful melody and emotional lyrics, which deal with the pain of a lost love.

History and Composition

Randy Bachman started writing the song while waiting in the living room at the house of his date , Lorayne Stevenson. She was taking a long time to get ready, and Bachman began playing the chords of what would become "These Eyes" on the guitar. When Burton Cummings arrived, he heard the song and helped finish writing the lyrics.

Commercial Success and Legacy

"These Eyes" was a major hit for The Guess Who, reaching #6 on the Billboard Hot 100 chart in the United States and #7 in Canada. It has since become one of the band's most famous and enduring songs, and has been covered by a number of other artists.

Fun Fact

The studio version of the song features an electric piano, which has been the subject of some debate among fans and musicians. Some initially believed it to be a Wurlitzer, but it was later revealed to be a Hohner Pianet.