Overview DIRECTV is an American direct broadcast satellite service provider that has been in operation since 1994. It is currently a subsidiary of AT&T Inc. and offers a range of satellite and stream...
DIRECTV NHL Center Ice is a premium subscription sports package that allows fans to watch their favorite NHL teams in action all season long. To promote this service, DIRECTV created a TV spot titled "Ease Your Pain."
The TV spot begins with a passionate hockey fan in agony, holding a general remote control with a bandaged hand. He's seated on the couch, wearing a jersey from his favorite NHL team. The fan reaches for the TV remote but winces in pain due to his injury. Suddenly, a DIRECTV technician in a sharp blue uniform and gloves appears, hands the fan a new remote, and disappears into thin air with a magical puff.
The fan then presses a button on the new DIRECTV remote, and in an instant, the NHL Center Ice programming is displayed on the TV screen. The fan jumps up, screams with excitement, and eagerly tunes into his favorite team. The NHL announcer's voice can be heard saying, "follow your team from wherever you are with DIRECTV NHL Center Ice package," emphasizing the convenience and flexibility of the package.
Finally, the fan settles comfortably on the couch, watching the game without any pain or hassle. The commercial closes with the DIRECTV logo and NHL Center Ice graphics, inviting all hockey fans to subscribe and ease their pain.
In conclusion, the DIRECTV NHL Center Ice TV spot, "Ease Your Pain," effectively demonstrates the package's convenient and flexible features that enable ice hockey fans to watch their team 'live' from anywhere without any complications.
DIRECTV NHL Center Ice TV commercial - Ease Your Pain produced for DIRECTV was first shown on television on October 24, 2018.
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