Skittles is a popular candy brand known for its signature colorful and fruity flavors. The candy consists of bite-sized, sugar-coated shells filled with a chewy center. Skittles are manufactured and d...
Skittles Super Bowl 2015 TV Spot titled 'Settle It' was a hilarious ad campaign that featured an intense arm-wrestling match between a young man and his girlfriend's father. The ad showcased Skittles' 'Seattle Mix' whose tagline was, "So much fruit, you'll freak."
The ad opens with the young man and his girlfriend's father sitting at a table, across each other, ready to settle their dispute over the new Skittles flavor. The father begins to use his muscles to intimidate the young man, slamming his hand down on the table before starting the match.
As they start the match, the intensity of the situation increases. The girlfriend's mother, sister, grandmother, and even a baby, join the table, shouting encouragement while pouring Skittles into the young man's open mouth. The Skittles serve as the young man's power source, giving him the extra oomph he needs to win the match.
The ad ends with the young man winning against the father, and the family cheering for him. The father leaves the table smirking, and the girlfriend's grandmother blows the camera a kiss, saying, "Oh grandpa, you old softie!" The ad campaign was light-hearted and enjoyable, effectively showcasing the deliciousness of Skittles flavors.
Skittles' commercial leaves a lasting impression on audiences with its humor and unique twist while promoting its new Seattle Mix flavor. The ad campaign was a success, and it may be considered one of the most memorable super bowl commercials of all time.
Skittles Super Bowl 2015 TV commercial - Settle It produced for Skittles was first shown on television on January 31, 2015.
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