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Advertisers of the MINI USA TV Spot, 'For the Drive' Song by DJ Shadow, De La Soul [T1]

MINI USA TV commercial - For the Drive
MINI USA

About MINI USAMINI USA is the American subsidiary of MINI, a British automotive brand owned by German automaker BMW. MINI USA markets and sells the MINI family of vehicles, which includes small cars,...

What the MINI USA TV commercial - For the Drive is about.

MINI USA TV commercial - For the Drive

MINI USA's latest TV spot titled 'For the Drive' features a pulsating beat from DJ Shadow and lyrics from the hip hop legends De La Soul. The advertisement showcases the latest MINI Cooper, offering a glimpse of the vehicle in action on winding mountain roads, in the city, and even on a racetrack.

The upbeat music and dynamic footage of the MINI Cooper are sure to get anyone's heart racing, as the ad emphasizes the sheer joy of driving. The camera pans close-up to the car's sleek exterior and then shifts focus to the driver's experience, highlighting the ease and joy of maneuvering this compact and nimble vehicle.

The ad's message is clear - the MINI Cooper is not just a car but an extension of its driver's personality. It's a fun and playful car that can make every journey an adventure. The ad aims to attract car enthusiasts who seek an exciting and engaging driving experience that combines the best of performance, design, and innovation.

Overall, the MINI USA TV spot is a fun, engaging, and high-energy promotion of the latest MINI Cooper, designed to appeal to anyone who loves an exhilarating drive.

MINI USA TV commercial - For the Drive produced for MINI USA was first shown on television on October 19, 2019.

Song from commercial MINI USA TV Spot, 'For the Drive' Song by DJ Shadow, De La Soul [T1]

"Rocket Fuel" is a song by DJ Shadow featuring De La Soul. It was released on July 23, 2019, and is the first taste of new music from DJ Shadow since his collaboration-heavy 2016 album , "The Mountain Will Fall." The song is a chaotic re-imagining of hip-hop and electronic elements, showcasing DJ Shadow's innovative production style.

The collaboration between DJ Shadow and De La Soul brings together the legendary rap trio's distinctive style with DJ Shadow's unique sound. The lyrics of "Rocket Fuel" are crafted by De La Soul, adding their signature wordplay and storytelling to the song.

The song has gained popularity for its catchy beats, energetic flow, and memorable hooks. It combines elements of hip-hop, electronic music, and samples from The Belmonts' "Na Na Hey Hey (Kiss Him Goodbye)." "Rocket Fuel" has been well-received by both fans and critics alike /), highlighting the creative chemistry between DJ Shadow and De La Soul.

The official music video for "Rocket Fuel" was released on November 14, 2019, and features a chaotic and visually striking re-imagining of the song. The video adds another layer of creativity and artistry to the overall experience of the track.

Overall, "Rocket Fuel" is a dynamic collaboration between DJ Shadow and De La Soul, showcasing their talents and pushing the boundaries of hip-hop and electronic music. The song serves as a testament to the ongoing evolution and creativity within the music industry.

Videos

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Agenices

Agenices of the MINI USA TV Spot, 'For the Drive' Song by DJ Shadow, De La Soul [T1]

MINI USA TV commercial - For the Drive
Pereira & O'Dell

Pereira & O'Dell is an advertising agency based in San Francisco, California, which was founded in 2008 by Brazilian creative director, PJ Pereira, and American art director, Andrew O'Dell. The agency...

MINI USA TV commercial - For the Drive
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

Products

Products Advertised

MINI USA Clubman Cooper S
MINI USA Convertible Cooper S
MINI USA Countryman
MINI USA Hardtop 2 Door Cooper SE
MINI USA Hardtop 4 Door
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