2K Games is a well-known American video game developer and publisher based in Novato, California. The company was founded in 2005 and has since released some of the most critically acclaimed and comme...
The NBA 2K17 TV spot by 2K Games is a thrilling and action-packed advertisement that showcases the intensity and excitement of the popular basketball-themed video game. The spot opens with a montage of real basketball footage, with players making dunks, steals, and clutch shots in packed stadiums amidst deafening cheers from fans.
As the footage progresses, the screen suddenly fades to black, with the unmistakable sound of a basketball bouncing. The camera pans to a closeup shot of a virtual ball being bounced by a player, who looks up to the camera with an intense look on his face. The scene then cuts to gameplay footage of NBA 2K17, with the player performing a series of moves and tricks that perfectly match the real-life footage that preceded it.
The spot cleverly blends real-life basketball footage with in-game action, demonstrating the seamless integration of real-world basketball with virtual gameplay that gamers can expect from NBA 2K17. The action on-screen is accompanied by a pulsating original soundtrack, which emphasizes the frenzied and adrenaline-fueled gameplay, making it feel like a high-stakes competitive match.
As the spot concludes, the tagline appears on the screen, “The Best Just Got Better," which effectively summarizes the excitement and superior quality that NBA 2K17 brings to the gaming landscape. Overall, the NBA 2K17 TV spot is a masterclass in effective and engaging video game advertising, showcasing the thrill and intensity that gamers can expect from this innovative and thrilling virtual basketball experience.
2K Games TV commercial - NBA 2K17 produced for 2K Games was first shown on television on June 12, 2016.
This commercial plays a song by Eleven Sound called Made For Commercial.
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