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Advertisers of the Oreo 2013 Super Bowl TV Spot, 'Library Fight'

Oreo 2013 Super Bowl TV commercial - Library Fight
Oreo

Oreo is a well-known and beloved company that specializes in the production of delicious sandwich cookies. This iconic brand has been satisfying the tastebuds of people all around the world for decade...

What the Oreo 2013 Super Bowl TV commercial - Library Fight is about.

Oreo 2013 Super Bowl TV commercial - Library Fight

The Oreo 2013 Super Bowl TV Spot, 'Library Fight' was a hilarious commercial that quickly became a fan favorite. The ad featured two groups of people in a quiet library who were having an argument over which part of an Oreo cookie was the best - the cookie or the cream.

The argument soon escalated into a full-fledged brawl, with people throwing chairs, ripping pages out of books and even knocking over shelves in an attempt to prove their point. However, in the midst of the chaos, one man calmly takes a bite of an Oreo and offers his opinion that "both" parts of the cookie are equally delicious.

The commercial was a hit with audiences, who loved the humorous approach to advertising a popular snack food. The Oreo 2013 Super Bowl TV Spot, 'Library Fight' showed that even in the midst of a heated argument, there's always room for a sweet treat.

Oreo 2013 Super Bowl TV commercial - Library Fight produced for Oreo was first shown on television on February 2, 2013.

Frequently Asked Questions about oreo 2013 super bowl tv spot, 'library fight'

The most popular theories, as reported by such outlets as Tasting Table and Thought Co., include the idea that Oreo takes its name from the French word for gold (“or”), and was chosen because Oreo Biscuits originally came in a gold-colored tin.

Wiz Khalifa Wiz Khalifa and his son Sebastian are the stars of the new Oreo “Stay Playful” campaign.

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In 2022, Oreo launched a new campaign named #SayItWithOreo featuring MS Dhoni, former team India Cricket Captain, and his daughter Ziva Dhoni. With this campaign, the brand aimed at encouraging family playtime with the introduction of alphabet-embossed, scannable cookies, nudging them to Scan, Play, and Repeat!

The name Oreo was trademarked on March 14, 1912. It was launched as an imitation of the original Hydrox cookie manufactured by Sunshine company, which was introduced in 1908. The original design on the face of the Oreo featured a wreath around the edge of the cookie and the name "OREO" in the center.

Oreo has rolled out a campaign #OreoBolaMatBolo (Oreo say's don't say anything), featuring cricketer and brand ambassador MS Dhoni, which taps into the Indian tradition of not speaking too soon to avoid jinxing wishes.

Overall, it is estimated that since the Oreo cookie's inception in 1912, over 450 billion Oreos have been produced worldwide.

The 25 best Super Bowl commercials of all time

  • Apple – 1984 (1984)
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  • Always – #LikeaGirl (2015)
  • Wendy's – Where's The Beef (1984)
  • Pepsi – Cindy Crawford (1992)
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General Motors is partnering with Netflix. Michelob Ultra is partnering with Instacart and Netflix. Molson Coors is teaming up with DraftKings for a consumer bet to predict which brand will be featured in its Super Bowl ad –Coors Light or Miller Light.

Oreo's campaigns are a great example of this. The famous “Twist, Lick, Dunk” slogan is a simple yet memorable message that helped spread brand awareness. Another tactic used by Oreo is to tap into nostalgia by using images and messages that evoke childhood memories.

The suit identifies Messling as a leader and participant in the "Oreo run," an Oct. 26, 2018, event during which Byron football players raced naked across the school's football field with an Oreo cookie wedged in their buttocks. The incident resulted in a three-game suspension of 10 players for indecent exposure.

Oreo

Two Oreo cookies
CountryUnited States
IntroducedMarch 6, 1912
MarketsWorldwide
Tagline"Wonderfilled" "Milk's favorite cookie" "Only Oreo" "Stay Playful"

Videos

Watch Oreo 2013 Super Bowl TV Commercial, 'Library Fight'

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Actors

Actors who starred in Oreo 2013 Super Bowl TV Spot, 'Library Fight'

Alfred Woodley photo
Gregory White photo
Hayley Thomas photo
Jeff Prewett photo
Josh Cheney photo
Judy Kain photo
Julie Mitchell photo
Pete Foxx photo
Ryan Scharoun photo
Sean Miller photo
Agenices

Agenices of the Oreo 2013 Super Bowl TV Spot, 'Library Fight'

Oreo 2013 Super Bowl TV commercial - Library Fight
MJZ

MJZ is a production company founded by David Zander and Rocky Morton that represents a roster of filmmakers who have produced award-winning feature films, music videos, and commercials. The company ha...

Oreo 2013 Super Bowl TV commercial - Library Fight
Spark Foundry

Spark Foundry is a global media agency that specializes in data-driven advertising solutions that drive business results. The company has a rich history, having been founded in 2018 as a rebranding of...

Oreo 2013 Super Bowl TV commercial - Library Fight
Wieden+Kennedy

Wieden+Kennedy is a globally renowned creative advertising agency with its headquarters in Portland, Oregon. The company was founded in 1982 by two individuals by the name Dan Wieden and David Kennedy...

Products

Products Advertised

Oreo Chocolate Sandwich Cookies
TV commercials

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