Josh Lucas and Home Depot: A Voice Over Icon His deep, comforting, and relatable voice became the auditory symbol of the brand. It's not just the sound of his voice that makes these commercials effective.

Geoffrey Holder Geoffrey Lamont Holder (August 1, 1930 – October 5, 2014) was a Trinidadian-American actor, dancer, musician, and artist. He was a principal dancer for the Metropolitan Opera Ballet before his film career began in 1957 with an appearance in Carib Gold.

Procter & Gamble In 2021, Procter & Gamble won the title of the largest advertiser worldwide, having invested 8.1 billion in promotional activities that year.

In the history of advertising, the first-ever written ad was found in the ruins of Thebes in Egypt. It was a Papyrus created in 3000 BC by a slaveholder trying to find a runaway slave while also promoting their weaving shop.

Geoffrey Holder

There's a reason TV is the second-most profitable advertising medium in the US. Not only can your brand reach large and engaged audiences by aligning with trustworthy content, but you can also create emotional connections with consumers, which improves ad recall and drives real results for thousands of our partners.

The Biggest Linear TV Advertisers in 2021

• Liberty Mutual Insurance – Gym. No. of Airings 16,000.
• Domino's Pizza – Return of the Noid. No. of Airings 32,000.
• GEICO – Tag Team Helps with Dessert. No. of Airings 17,000.
• Progressive Insurance – Break from Work. No. of Airings 10,000.
• Tide – Don't Pay for Clean Water, Pay for Clean.

The world's first television commercial aired on July 1, 1941 during a game between the Brooklyn Dodgers and the Philadelphia Phillies. The ad was for Bulova Watches, a company still in operation today. It lasted for only 10 seconds and aired on a local channel in New York called WNBT.

According to the Story of Advertising by James Playsted Wood, the first known written ad in the history of advertising was found by archeologists in the ruins of Thebes, known to the ancient Egyptians as Waset. It was the papyrus created in 3000 BC on behalf of a slaveholder who was trying to find one of his slaves.

History. 7 Up was created by Charles Leiper Grigg, who launched his St. Louis–based company The Howdy Corporation in 1920. Grigg came up with the formula for a lemon-lime soft drink in 1929. The product, originally named "Bib-Label Lithiated Lemon-Lime Soda", was launched two weeks before the Wall Street Crash of 1929.

After 10 years of working in the soft drink industry, Charles Leiper Grigg created “Bib-Label Lithiated Lemon-Lime Soda” in 1929. This name was quickly shortened to 7UP Lithiated Lemon Soda since it was deemed to be too long. The name was even more shortened in 1950 to become 7UP, which is still in use today.

Large audiences, trustworthy content to align with, high recall, emotional connections, extended reach, and opportunities to create more than just a regular commercial are just a few of the factors that make TV advertising so effective.