What the Truth TV commercial - Cloud Gem is about.

The Truth TV spot titled 'Cloud Gem' is a powerful advertisement that highlights the dangers of smoking and encourages viewers to quit the deadly habit. The ad opens with a shot of a woman in a hospital bed, hooked up to machines and struggling to breathe. As the camera pans out, we see that the woman is surrounded by her family, who look on in anguish.

The next scene shows a man smoking a cigarette outside on a cloudy day. Suddenly, he exhales a cloud of smoke that transforms into a gemstone. This gemstone then shatters into a million pieces, signifying the destruction that smoking can cause, not just to the smoker but to their loved ones as well.

The ad's narration urges viewers to quit smoking and highlights the fact that quitting smoking can help prevent a variety of deadly diseases such as lung cancer and heart disease. The ad ends with a call to action: to visit the Truth campaign website for advice and resources on quitting smoking.

The 'Cloud Gem' TV spot is a powerful reminder of the disastrous consequences of smoking. The transformation of the smoke into a gemstone and its subsequent shattering is a haunting visual representation of the destruction that smoking can cause. For those struggling with addiction or contemplating quitting, this advertisement serves as a sobering wake-up call to the devastating effects of smoking on both one's own health and the people around them.

Truth TV commercial - Cloud Gem produced for Truth was first shown on television on May 25, 2022.