Vitaminwater is a brand of flavored water that was created in 2000 by two entrepreneurs, J. Darius Bikoff and Mike Repole. The company was later acquired by The Coca-Cola Company in 2007. Vitaminwater...
In the Vitaminwater TV spot titled 'Make it Big', comedian and actor Kevin Hart takes the lead in a hilarious and over-the-top commercial.
The commercial begins with Kevin Hart sitting in a conference room with executives from Vitaminwater. The executives inform him that they want him to be the face of their new campaign. Kevin Hart, who clearly doesn't know much about marketing, is confused at first and wonders what he can do to help promote their product. The executives then tell him that they want him to make the biggest and most epic commercial ever made.
From here, the commercial takes a wild turn as Kevin Hart starts coming up with outrageous ideas for the Vitaminwater commercial. He envisions flying cars, a cameo from a famous astronaut, and even a recreation of The Godfather.
As the commercial progresses, it becomes clear that Kevin Hart is much more interested in promoting himself than he is in promoting Vitaminwater. He hogged the spotlight and flexed his comedic muscles. The commercial ends with Kevin getting carried away in his own creative daydream, with the executives left to ponder what they had just witnessed.
The 'Make it Big' TV spot for Vitaminwater is a hilarious and entertaining advertisement that captures Kevin Hart's signature brand of comedy perfectly. It's an excellent example of how humor and creativity can be used to promote a product in a fun and engaging way.
Vitaminwater TV commercial - Make it Big produced for Vitaminwater was first shown on television on October 21, 2014.
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