Scott Brand OverviewScott Brand is a product line of Kimberly-Clark, a global corporation that produces personal care products, consumer tissue, and professional products for various industries, inclu...
Title: Scott ComfortPlus TV Spot - 'Keep Life Rolling'
Introduction:In the bustling world we live in, finding small moments of comfort and ease can make all the difference. This is precisely what Scott ComfortPlus aims to provide with its innovative toilet paper. In a vibrant TV spot titled 'Keep Life Rolling,' the company showcases the joy and freedom that comes with using their product. Accompanied by the lively and catchy tune "Keep Life Rolling" by Ruben Nez, this commercial embodies the spirit of embracing life's daily challenges with comfort and confidence.
Scene 1: Morning RoutineThe commercial opens with a bright and cheery scene of a person waking up in their cozy bedroom. As they groggily step into their slippers, the camera zooms in on their happy, optimistic face. Ruben Nez's song begins softly, setting the tone for the day ahead. We see a close-up shot of the Scott ComfortPlus toilet paper package, emphasizing its familiar and trusted brand.
Scene 2: Bathroom BlissThe camera then cuts to the bathroom, where our protagonist is shown rolling off a perfect, comforting amount of Scott ComfortPlus toilet paper. The smooth, velvety texture promises an unparalleled experience and comfort to start the morning right. With each gentle tear of the paper, they smile, signaling their satisfaction.
Scene 3: Everyday MomentsThe commercial swiftly transitions to a montage depicting a series of everyday moments made better by Scott ComfortPlus. We see kids laughing and playing in the park while their parents confidently distribute individual sheets of the toilet paper. The song by Ruben Nez picks up tempo, adding a vibrant energy to the scenes.
Scene 4: Office EaseNext, the focus shifts to a bustling office environment where employees are hard at work. With a playful nod to the phrase 'Keep Life Rolling,' we watch as a colleague shares a roll of Scott ComfortPlus with their coworker, signifying the bond and shared enjoyment the product brings.
Scene 5: Outdoor FreedomThe scene transitions to an adventurous outdoor setting where friends gather around a campfire. Amidst the laughter and storytelling, the Scott ComfortPlus toilet paper is shared and cherished. The softness and strength of the product become a metaphor for the camaraderie and lasting connections formed during these moments.
Scene 6: Closing MomentsAs the commercial nears its conclusion, the camera pans out, showing diverse individuals—people of different backgrounds, ages, and lifestyles—all sharing the common comfort of Scott ComfortPlus. The infectious chorus of
Scott ComfortPlus TV commercial - Keep Life Rolling produced for Scott Brand was first shown on television on May 21, 2018.
Hay Que Luchar - Ruben NezHay Que Luchar is a song by Ruben Nez, a Latin American singer and songwriter. The song was released in 2014 as part of his album "Superpop (Kickin' it Latin Style)". It has a duration of 3:17 and has been featured in several TV shows , including World of Dance and The Big D. The song has also been used in commercials, such as the Scott ComfortPlus TV Spot. The lyrics of the song are in Spanish, and it has a Latin pop sound with elements of electronic music.
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Mindshare is a global media agency that helps brands to grow and thrive in the fast-paced and ever-changing world of advertising. Founded in 1997, the agency has a strong presence in more than 80 coun...