Sign up to track 104 nationally aired TV ad campaigns for Chipotle Mexican Grill, a Super Bowl advertiser. In the past 30 days, Chipotle Mexican Grill has had 3,319 airings and earned an airing rank of #325 with a spend ranking of #204 as compared to all other advertisers.

One of the keys to Chipotle's success is its small menu. A smaller menu has three benefits. First, since Chipotle only stocks fresh ingredients, there is always a chance of food spoilage. The small menu reduces the number of ingredients needed on-hand, thus reducing the likelihood of waste.

High-Quality Fast-Food: Typically, high-quality food and hasty food preparation doesn't come hand-in-hand. There's usually a trade off involved. Not with Chipotle. Chipotle's meat is naturally raised, tastes fantastic, and their unique assembly line structure allows for quick burrito preparation.

This startup story features Steve Ells, the founder of Chipotle. Ells who graduated from the Culinary Institute of America, dreamed of opening a fine-dining restaurant but ran into the problem most entrepreneurs face; lack of funds. In 1993 he opened Chipotle as a way to make money to fund his fine-dining restaurant.

Everything We DoIs For Real Our purpose is to cultivate a better world. The values we stand by guide everything we do - not only our words, but our actions. They are reflected in the relationships we cultivate and the environment we create every day.

ABOUT CHIPOTLE Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives.

We believe that food has the power to change the world Chipotle was born of the radical belief that there is a connection between how food is raised and prepared, and how it tastes. Real is better. Better for You, Better for People, Better for Our Planet. It may be the hard way to do things, but it's the right way.

(/tʃɪˈpoʊtleɪ/, chih-POHT-lay), often known simply as Chipotle, is an American chain of fast casual restaurants specializing in bowls, tacos and Mission burritos made to order in front of the customer.

Topping the list of the best Chipotle menu items are the chicken burritos. Simply put, the chicken burritos at Chipotle are incredible. “Chipotle's burritos are one of our favorite things about the chain. There's no better way to spend $6 than on a bowl of deliciousness.

What's more, Chipotle believes that its top performers exhibit 13 distinctive characteristics. They strive to find people who are: motivated, infectiously enthusiastic, respectful, curious, presentable, happy, honest, polite, smart, ambitious, high energy, hospitable, and conscientious.

Chipotle's motto of “food with integrity” was inspired by what founder Steve Ells learned about American food production. Ells became committed to serving food that was ethically and naturally produced, which Chipotle claims results in meat that is tastier than what other restaurants serve.

Its name derives from chipotle, the Nahuatl name for a smoked and dried jalapeño chili pepper. Chipotle Mexican Grill, Inc.