What the GEICO TV commercial - Cuckoo Clock: Take a Closer Look is about.

In the GEICO TV Spot "Cuckoo Clock: Take a Closer Look," we see a couple walking through a creepy antique shop. Suddenly, they notice a mysterious cuckoo clock that has a life of its own. The clock chimes, and the bird pops out unexpectedly, causing the couple to jump with fright. As they try to sneaks away from the eerie object, the camera zooms in, revealing the small wooden bird laughing maniacally.

Fortunately, another couple across the shop, who also happen to be covered by GEICO insurance, is quick to get the message, and they usher the first couple out of the creepy shop and into the safety of their car. The narrator then reminds the audience to always take a closer look, especially when shopping for car insurance.

This TV spot is hilarious for its clever use of humor and suspense. The cuckoo clock is so unexpected and creepy that it leaves a lasting impression on the viewers, effectively helping them remember not just the ad but also the brand. The "Take a closer look" tagline is also memorable, as it prompts consumers to be more careful and cautious when making important decisions, such as choosing an insurance provider.

GEICO's "Cuckoo Clock" ad is a perfect example of how to humorously engage with consumers while promoting a brand. It stands out among other insurance ads for its quirky and memorable approach.

GEICO TV commercial - Cuckoo Clock: Take a Closer Look produced for GEICO was first shown on television on January 7, 2017.