What the MLB Shop Cool Base Jersey TV commercial - Keep Your Cool is about.

The MLB Shop recently released a cool new TV spot featuring actor Jerry Ferrara and the iconic Cool Base jersey. The ad encourages baseball fans to "keep your cool" during the heat of summer games with the help of this innovative jersey.

The ad begins with Jerry Ferrara sitting on the sidelines of a baseball game, sweating profusely and clearly uncomfortable in the hot summer sun. As he stands up to leave, a young boy runs up to him and asks for an autograph. Jerry obliges, but not before taking off his sweaty, uncomfortable jersey and throwing it on the ground.

The young boy notices the Cool Base logo on the jersey and asks what it means. Jerry explains that it's a special type of fabric that keeps players cool and comfortable during hot summer games. He puts on his new Cool Base jersey and instantly feels the difference - no more sweating, no more discomfort.

The rest of the ad features shots of other MLB players wearing the Cool Base jersey, along with infographics illustrating the benefits of the technology. The ad ends with a voiceover urging viewers to "keep your cool" with the Cool Base jersey, available now from the MLB Shop.

Overall, the ad does a great job of showcasing the benefits of the Cool Base jersey, as well as tapping into the emotional connection that fans have with their favorite players. And with baseball season in full swing, there's no better time to pick up your own Cool Base jersey and stay cool all summer long.

MLB Shop Cool Base Jersey TV commercial - Keep Your Cool produced for MLB Shop was first shown on television on May 28, 2015.