What the CONCACAF TV commercial - Estado de gol is about.

The CONCACAF TV Spot, "Estado de gol," is a visually stunning and emotionally captivating advertisement that celebrates the power and unifying force of soccer and its ability to transcend borders, cultures, and languages.

The commercial opens with a panoramic shot of a vast, empty soccer stadium, as the voiceover declares, "This is where we come together, where we unite, where anything is possible." As the camera begins to pan across the empty seats, the music swells and the pace quickens, as if preparing for something monumental to occur.

Suddenly, the image changes, and we see an inspirational montage of soccer players from different countries, backgrounds, and abilities, displaying their skills and passion for the game. We see children playing on makeshift fields, women playing in hijabs, and amateurs and professionals alike celebrating their love for soccer.

All the while, the voiceover continues to speak, declaring, "Soccer is our universal language. It's how we connect, how we communicate, how we celebrate." We see images of closed borders and intense rivalries, before the commercial shifts to a scene of a young boy and girl kicking a ball back and forth across a border wall, as if to communicate that soccer can break down even the most formidable barriers.

The commercial ends with the tagline, "Estado de gol," meaning "State of Goal," which conveys the idea that soccer is not just a physical game, but a mental and emotional state where anything is possible. The final scene shows fans holding flags from different countries, all gathered together in one stadium, united in their love for the beautiful game.

In summary, the CONCACAF TV Spot, "Estado de gol," is a beautifully shot and emotionally charged commercial that celebrates the power of soccer to bring people together and break down barriers. It reminds us that no matter where we come from or what our backgrounds are, we can connect through the universal language of soccer and its ability to inspire, unite, and elevate us all.

CONCACAF TV commercial - Estado de gol produced for CONCACAF was first shown on television on July 11, 2017.