What the Kay Jewelers Charmed Memories TV commercial - Photo Booth: Free Bracelet or Charm is about.

In the Kay Jewelers Charmed Memories TV Spot titled 'Photo Booth: Free Bracelet or Charm,' viewers are invited to participate in a fun and interactive experience where they can receive a free bracelet or charm by simply taking a photo in a specially designed photo booth. The ad features a young couple, depicted as millennials, who visit a mall and stumble upon the Kay Jewelers' Charmed Memories booth.

As the couple approaches the booth, they are greeted by a friendly sales associate who explains the promotion. The couple is instructed to strike their best poses and take a photo in the booth, which then prints out and contains a coupon for a free charm or bracelet. The couple is overjoyed with the prospect of receiving such a special gift.

The ad highlights how easy it is to receive a gift from Kay Jewelers and how fun and lighthearted the experience can be. The promotion is reinforced by upbeat music and colorful visuals, creating a joyful and vibrant atmosphere.

The Charmed Memories brand itself is focused on creating personalized charm bracelets for different occasions, and the ad highlights how easy it is to add to existing collections with the offer of a free charm or bracelet. Overall, the ad is aimed primarily at young women who are interested in jewelry and fashion, offering a fun and unique way to add personalized charm to their collections.

Kay Jewelers Charmed Memories TV commercial - Photo Booth: Free Bracelet or Charm produced for Kay Jewelers was first shown on television on February 4, 2013.