Mitsubishi is a Japanese multinational company that is known for its diverse range of highly engineered products, including cars, electronic appliances, and heavy industrial equipment. Founded in 1870...
In 2017, Mitsubishi released a TV spot for their Mirage model, titled 'Small Breakthrough'. The ad showcased the car's compact size and impressive fuel efficiency, positioning it as the perfect vehicle for navigating the urban landscape.
The commercial opens with the Mirage driving through a crowded city, highlighting its ability to maneuver through tight spaces and traffic with ease. The narrator emphasizes the car's small size, stating that it's "small enough to fit in a parking spot, yet big enough to fit your life."
As the ad progresses, the focus shifts to the Mirage's impressive fuel economy. The car is shown cruising through the city, with the narrator stating that it's "so efficient, you can get up to 43 miles per gallon." This feature is especially appealing to drivers looking to save money on gas, making the Mirage an ideal choice for city dwellers on a budget.
Throughout the commercial, the Mirage is depicted as a fun, stylish car with plenty of personality. The bright, attention-grabbing colors and modern design appeal to younger, more fashion-conscious drivers, while the car's practical features make it an excellent choice for anyone living in the city.
Overall, the 'Small Breakthrough' ad effectively positions the Mitsubishi Mirage as a versatile, efficient, and stylish choice for urban drivers. By emphasizing its compact size, impressive fuel economy, and distinctive design, the commercial helps to establish the Mirage as a top contender in the crowded small car market.
2017 Mitsubishi Mirage TV commercial - Small Breakthrough produced for Mitsubishi was first shown on television on July 4, 2016.
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