Kia Corporation is a South Korean multinational automobile manufacturer headquartered in Seoul, South Korea. It was founded in December 1944 as Kyungsung Precision Industry, a manufacturer of steel tu...
In 2017, Kia launched an exciting TV spot titled 'Urban Pioneer' to showcase their impressive vehicle, the Kia Sportage. This visually stunning and captivating commercial takes viewers on a thrilling journey through urban landscapes, depicting the Sportage as the ultimate companion of the modern-day adventurer.
The TV spot begins with a shot of a bustling cityscape, with skyscrapers towering over busy streets. As the camera pans across the bustling metropolis, we catch glimpses of the Kia Sportage making its way through the maze of urban chaos. The sleek design and powerful presence of the Sportage instantly grab the viewer's attention.
The ad then shifts its focus to the driver, a fearless individual ready to conquer new frontiers. We see them confidently maneuvering through the city's winding streets, deftly navigating traffic and effortlessly blending into the urban fabric. The Sportage's agility and responsiveness are on full display as it effortlessly weaves through tight turns and changing lanes.
To reinforce the Sportage's versatility, the commercial showcases the vehicle's spacious interior. With ample legroom and a contemporary design, the Sportage creates an inviting atmosphere for both drivers and passengers alike. As the camera pans to the backseat, we catch a glimpse of occupants experiencing the comfortable ride, their excited faces mirroring the owner's thrill.
The 'Urban Pioneer' TV spot also highlights the Sportage's advanced safety features. As the ad progresses, we witness the Sportage utilizing its cutting-edge technology to effortlessly navigate around obstacles and avoid potential collisions. This emphasis on safety underscores Kia's commitment to ensuring a secure driving experience for its customers.
The immersive soundtrack accompanying the commercial further enhances the atmosphere, amplifying the adrenaline-pumping experience of being an urban pioneer. The music, synchronized perfectly with the dynamic visuals, imbues the commercial with an electrifying energy that resonates with viewers.
In conclusion, the 2017 Kia Sportage TV spot, 'Urban Pioneer,' successfully encapsulates the spirit of adventure and innovation that Kia aims to deliver. With its striking design, exceptional maneuverability, spacious interior, and advanced safety features, the Sportage becomes not just a vehicle but a statement of individuality, pushing boundaries and embracing the thrill of exploration in the urban jungle.
2017 Kia Sportage TV commercial - Urban Pioneer produced for Kia was first shown on television on March 31, 2016.
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