Yahoo! Sports is a renowned company that has made its mark in the world of sports journalism and coverage. With a strong online presence and a commitment to delivering up-to-date news and analysis, Ya...
Yahoo! Fantasy Football released a TV spot called "Ink" featuring Colin Kaepernick in September 2018. The ad was part of Yahoo's "Feel the Wins" campaign and aimed to promote their fantasy football platform.
The commercial opens with Kaepernick sitting at a table, writing on a piece of paper with a quill pen. As he writes, the ink flows from the pen, forming a team logo on the paper. From there, the ad employs vivid, stylized imagery to depict the excitement of fantasy football. As symbols and graphics representing different teams and players fill the screen, the voiceover highlights some of the key features of the Yahoo platform.
One of the standout elements of the ad is its use of color. The ink Kaepernick writes with is a vibrant red, and the various team logos and graphics are similarly bold and bright. This creates a mood of energy and excitement, perfectly capturing the passion fantasy football fans feel for their favorite teams.
Of course, the presence of Colin Kaepernick in the ad was also notable, given his status as a controversial figure in the world of sports. The ad did not shy away from this, instead showcasing Kaepernick as a confident and unapologetic figure who knows his own worth. This undoubtedly resonated with many viewers, while also drawing criticism from those who disagreed with Kaepernick's politics.
Overall, the "Ink" spot was a successful piece of advertising that effectively captured the spirit of Yahoo! Fantasy Football. With its bright colors, bold imagery, and memorable use of Kaepernick, the ad stood out from the crowd and left an impression on viewers.
Yahoo! Fantasy Football TV commercial - Ink produced for Yahoo! Sports was first shown on television on August 11, 2013.
We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:
Spark Foundry is a global media agency that specializes in data-driven advertising solutions that drive business results. The company has a rich history, having been founded in 2018 as a rebranding of...