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Advertisers of the Citracal TV Spot, 'Defiance'

Citracal TV commercial - Defiance
Citracal

About CitracalCitracal is a brand of calcium supplements that is marketed in the United States. It is manufactured by Bayer Healthcare LLC, a pharmaceutical company that is based in Whippany, New Jers...

What the Citracal TV commercial - Defiance is about.

Citracal TV commercial - Defiance

Citracal TV Spot, 'Defiance' is a captivating advertisement that aims to highlight the importance of taking care of our bones as we age. The commercial opens with a strong and confident-looking woman walking through a cityscape, as the narrator explains that "defiance doesn't care how old you are."

The scene then switches to show multiple women participating in a variety of activities such as rock climbing, yoga, and dancing. The narrator continues, "defiance is bone deep. As we age, it begins to steal our strength." The focus then shifts back to the first woman walking through the city as she takes Citracal, a calcium supplement for bone health. The narrator explains that Citracal "helps stop the bone loss that can lead to osteoporosis."

The commercial ends with the message that age is just a number, and by taking Citracal, we can continue to do the things we love with confidence and strength. The upbeat music and empowering messaging of the Citracal TV Spot, 'Defiance' make it a compelling and memorable advertisement.

Citracal TV commercial - Defiance produced for Citracal was first shown on television on March 2, 2014.

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Agenices

Agenices of the Citracal TV Spot, 'Defiance'

Citracal TV commercial - Defiance
MediaCom

MediaCom is a global advertising and media agency with a presence in 100 countries. The company was founded in the UK in 1986 and has since grown to become one of the largest media agencies in the wor...

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Products Advertised

Citracal Maximum
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