The new contract is expected to run past the end of his playing career. Curry 34, has been with Under Armour since 2013. The $75 million award will vest in two installments, contingent on him remaining with the company. The first installment will vest in 2029 and the second in 2034.

The shoe and apparel company weren't willing to let him enter endorsement free agency, so Under Armour decided, “We must protect this house!” and signed Curry to the athletic wear equivalent of a supermax contract.

The idea that a team would instead look to shoot a 3 as the first look on a fast break was absurd, until Steph started pulling up early off the dribble and shooting from 3 while his defender was still running to the rim. Deep 3s. Nobody used to regularly shoot 3s from 30+ feet, especially off the dribble.

The nine-time NBA All-Star first signed with Under Armour in 2013 in a deal worth about $4 million per year. His current contract with Under Armour is worth $215 million and includes an equity stake in the company. Over the course of their partnership, Curry and Under Armour have launched 10 signature shoes together.

US$20m annually NBA star first signed with Baltimore-based brand in 2013 and his current deal is worth US$20m annually. National Basketball Association (NBA) star Steph Curry is set to sign a lifetime contract with sportswear brand Under Armour that could be worth more than US$1 billion, according to Rolling Stone.

Current Contract Seth Curry signed a 2 year / $8,000,000 contract with the Dallas Mavericks, including $4,000,000 guaranteed, and an annual average salary of $4,000,000. In 2023-24, Curry will earn a base salary of $4,000,000, while carrying a cap hit of $4,000,000 and a dead cap value of $4,000,000.

One of the representatives from Nike ended up calling Curry "Steph-on" instead of "Stephen" during an all-important pitch in 2013, and that cost the brand an athlete who would undoubtedly boost their sales given his meteoric rise in the NBA at that time.

The real faux pas was the fact that the Nike team couldn't even pronounce Steph's name: “The pitch meeting, according to Steph's father Dell, who was present, kicked off with one Nike official accidentally addressing Stephen as 'Steph-on', the moniker, of course, of Steve Urkel's alter ego in Family Matters. '

To remedy the lack of scoring, the NBA shortened its three-point line from 23 feet, 9 inches (22 feet at the corners) to an equal 22 feet around the basket. It did prompt teams to shoot more three-pointers, as the 1994-95 campaign set then-records in league-wide makes, attempts, and efficiency.

Stephen Curry has scored 21,712 points in his career.

So Stephen Curry shocked the world and left Nike, signing a deal with Under Armour worth $4 million annually (an offer that Nike refused to match, anyway).

The rest is history, as James represented Nike at every turn of his historic career - from Cleveland to Miami, back to Cleveland, and now in Los Angeles. In 2015, their partnership came full circle as James signed a historic lifetime contract with Nike worth approximately $1 billion.