Foster Grant is an eyewear company that was founded in 1919 by Sam Foster in Leominster, Massachusetts, United States. It is one of the oldest and most recognizable eyewear brands in the world. Foster...
In a vibrant and captivating TV spot, Foster Grant introduces their latest campaign titled 'Shades of You', featuring the talented and multifaceted actress, Kat Graham. This innovative advertisement not only showcases the stylish and diverse range of sunglasses by Foster Grant, but also celebrates the uniqueness and individuality of each person who wears them.
The commercial opens with a burst of color and energy as Kat Graham enters the scene, exuding confidence and charisma. As the camera pans over a stunning display of Foster Grant sunglasses, Kat's voiceover resonates with a sense of empowerment and self-expression. She speaks directly to the viewers, encouraging them to embrace their personal style and discover their true essence.
The screen comes alive with a kaleidoscope of visuals, reflecting the various personalities and moods that Foster Grant sunglasses can enhance. From chic and sophisticated frames to bold and daring designs, the advertisement showcases a wide array of options to suit every individual's taste and preference.
Throughout the commercial, Kat Graham effortlessly transitions between different personas, each represented by a different pair of Foster Grant shades. With each change in sunglasses, a unique part of her personality shines through, creating a powerful and captivating visual narrative.
The 'Shades of You' campaign reinforces the idea that sunglasses are not just an accessory, but a statement of personal style and self-expression. Foster Grant empowers individuals to embrace their true selves, encouraging them to experiment with different frames, colors, and shapes, celebrating their uniqueness and encouraging them to express it boldly.
As the commercial concludes, Kat Graham smiles at the camera, exuding confidence and reinforcing the message that Foster Grant sunglasses allow wearers to shine in their own unique way. The logo and tagline appear on screen - "Foster Grant: Shades of You" - leaving a lasting impression and a desire to explore the vast range of Foster Grant sunglasses.
This TV spot perfectly captures the spirit and essence of the Foster Grant brand, delivering a powerful message of self-expression and celebrating the diverse shades of individuality that exist within all of us.
Foster Grant TV commercial - Shades of You produced for Foster Grant was first shown on television on May 21, 2015.
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