Dodge is an iconic American automobile manufacturer known for producing high-performance vehicles. With a rich history dating back to its founding in 1900, Dodge has become synonymous with power, spee...
Dodge has always prided itself on being a brand that encourages its customers to live life to the fullest. Its latest commercial, titled "How To Break Through", takes this ethos to the next level by featuring an unlikely spokesperson - the famous rapper and musician, Pitbull.
The ad opens with Pitbull standing in front of a sleek, black Dodge muscle car. The camera pans in as he delivers a powerful message about overcoming obstacles and pushing through barriers. He encourages viewers to never give up on their dreams and to persistently chase their goals no matter what life throws at them.
As Pitbull speaks, the commercial shows scenes of people from all walks of life, facing different challenges. There’s a young woman practicing martial arts, a boxer training for a big fight, a small business owner trying to make a name for themselves, and a musician providing a lively soundtrack throughout the ad.
Pitbull's message of perseverance and self-belief is coupled with the impressive features of the Dodge vehicle, highlighting how the car itself provides the power and energy needed to achieve impossible goals. The ad showcases the car’s speed, agility, and power, all of which are meant to help the driver “break through”, just like Pitbull’s music career.
The commercial ends with Pitbull once again standing in front of the Dodge, reminding viewers to never give up on their dreams and encouraging them to take control of their destiny. The message is clear: if you believe in yourself and put in the work, nothing is impossible.
The "How To Break Through" commercial is both inspiring and entertaining, blending the worlds of music, sports, and automobiles into a powerful message about self-belief and determination. The Dodge muscle car plays the perfect supporting role, serving as a symbol of the power and strength needed to break through life's obstacles and achieve great things.
Dodge TV Commercial How to Break Through produced for Dodge was first shown on television on July 12, 2013.
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