What the Yoplait Light TV commercial - Swapportunity: Book Club is about.

Yoplait Light is a popular brand of yogurt, known for its delicious taste and lower calorie count. Recently, the brand launched a new TV commercial called 'Swapportunity: Book Club'. The ad features a group of women gathering for their regular book club meeting, but this time, they've decide to switch up their usual snacks and try Yoplait Light instead.

As the women munch on the yogurt, they rave about its great taste while one of the book club members, who seems to be particularly health-conscious, shares that a single serving of Yoplait Light has only 90 calories. The spot encourages viewers to join in on the fun by swapping out their regular snacks for Yoplait Light, with the tagline "Swap in Yoplait, for any snack at all!"

The ad is simple and straightforward, with a focus on the joy of swapping one snack for another, while still enjoying great taste without sacrificing on calories. It's a familiar message that resonates with viewers who are seeking to make healthier food choices, without depriving themselves of the snacks and treats they crave.

Overall, the Yoplait Light TV Spot, 'Swapportunity: Book Club' is a playful and engaging ad that encourages viewers to try something new and healthier. It's a clever marketing strategy that promotes healthy snacking in a fun and tasty way, leaving viewers feeling inspired and satisfied.

Yoplait Light TV commercial - Swapportunity: Book Club produced for Yoplait was first shown on television on March 3, 2013.