What the BOTOX Cosmetic TV commercial - How Do You See Yourself: Stephen is about.

The BOTOX Cosmetic TV Spot titled 'How Do You See Yourself: Stephen' follows the story of a middle-aged man, Stephen, as he reflects on his life and how he sees himself. The advertisement opens with Stephen walking into a photography studio where he gets his portrait taken. As he looks into the lens, he's asked a question, "How do you see yourself?"

As the commercial progresses, Stephen's introspection becomes more apparent. He begins to see his own flaws and signs of aging that he feels make him look older than he really is. Stephen is shown examining his face in the bathroom mirror, pulling his skin tight to try and see a younger version of himself. He remarks on how he feels like he's lost his edge and how he wants to look his best for his 25th high school reunion.

The advertisement is designed to be relatable to many men and women who might feel the same way Stephen did. It highlights how people can develop insecurities about their appearance as they age, becoming more self-conscious and unsure of how they're perceived by others. It also highlights how BOTOX can be used to reduce wrinkles and help people look younger.

The commercial ends with Stephen confidently walking into his high school reunion, as the camera zooms in on his happy and youthful face. He says, "I don't see myself as 59, and I don't act it either," and the screen fades to black with the words "BOTOX Cosmetic" and the tagline "See Yourself in a Different Light."

Overall, the BOTOX Cosmetic TV Spot, 'How Do You See Yourself: Stephen' is a thoughtful and relatable advertisement that puts a spotlight on the insecurities people might feel about their aging appearances and how BOTOX can help in boosting confidence.

BOTOX Cosmetic TV commercial - How Do You See Yourself: Stephen produced for BOTOX Cosmetic was first shown on television on May 25, 2021.