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ThirdLove TV commercial - To Each, Her Own
ThirdLove

ThirdLove is a progressive lingerie company that has revolutionized the way women view and experience their undergarments. Founded in 2013 by Heidi Zak and David Spector, ThirdLove aims to empower wom...

What the ThirdLove TV commercial - To Each, Her Own is about.

ThirdLove TV commercial - To Each, Her Own

Title: ThirdLove TV Spot: 'To Each, Her Own'

Introduction:In this bold and empowering television commercial by ThirdLove, a renowned lingerie brand, the emphasis is placed firmly on the individuality, diversity, and strength of women. Titled 'To Each, Her Own,' the advert celebrates the uniqueness of women and aims to redefine conventional standards of beauty, while highlighting the brand's commitment to inclusivity and body positivity.

Scene 1: Opening ShotThe commercial begins with a captivating shot of a diverse group of women confidently strutting down a bustling city street. Their varied sizes, shapes, and skin tones represent the true beauty of womanhood, challenging societal norms and expectations.

Scene 2: Expressive FacesAs the camera zooms in on each woman, their radiant smiles and expressive faces reflect their self-assuredness and individuality. This imagery serves to dispel the notion that beauty can only be defined by a certain look or body type.

Scene 3: Personal NarrativesOne by one, the women's voices take center stage as they share their personal narratives. Each story represents an authentic experience, shedding light on the different paths, struggles, and triumphs that shape the lives of women.

Scene 4: Confidence Through ComfortThe focus then shifts to the women wearing ThirdLove's beautifully designed lingerie. The camera showcases the intricate lace, delicate fabrics, and thoughtful details that exemplify the brand's commitment to both style and comfort. Through these garments, ThirdLove aims to empower women to feel confident and comfortable in their own skin.

Scene 5: Strength in DiversityThe commercial further amplifies its message of diversity and inclusivity by featuring women of various ethnicities and ages. This mosaic of faces conveys the idea that beauty transcends barriers, embracing women from all walks of life.

Scene 6: Powerful MomentsA series of powerful moments ensue, showcasing the women triumphing in their respective fields. From a CEO making impactful decisions to an athlete achieving new feats, these glimpses reflect the resilience and strength that lies within every woman.

Scene 7: Uncompromising SupportThe TV spot concludes by highlighting ThirdLove's commitment to providing exceptional support to all women. Beautifully crafted bras in an array of sizes are showcased, echoing the brand's dedication to creating lingerie that caters to every individual's needs.

Closing Note:The ThirdLove TV Spot, 'To Each, Her Own,' redefines beauty by celebrating the unique narratives, strengths, and diverse qualities of women. The commercial not only showcases ThirdLove's commitment to creating inclusive and comfortable lingerie but also serves as a powerful reminder to women everywhere that they deserve to feel confident, comfortable, and empowered in their own skin.

ThirdLove TV commercial - To Each, Her Own produced for ThirdLove was first shown on television on September 20, 2018.

Frequently Asked Questions about thirdlove tv spot, 'to each, her own'

ThirdLove is an American lingerie company founded by Heidi Zak and her husband, David Spector, in 2013. The brand is known for marketing body positivity and offering size-inclusive bras and half-cup sizes. ThirdLove is also known for its online FitFinder quiz, which helps users determine their best fit bra and style.

ThirdLove's mission is to create bras and underwear that are comfortable, attractive and made to fit real women, whatever their shape or size. ThirdLove partnered with NPM Creative to share the stories behind their product design and construction with the NPR podcast audience.

What does ThirdLove mean? A: So the idea was creating a third love for women, a third option. Before, women always had to make a choice: You can have a comfortable bra but it's not gonna be that pretty, or you're gonna have a really pretty one but it's not comfortable.

Heidi Zak Heidi Zak is the Co-Founder and CEO of ThirdLove, the top online intimate brand with millennials, that has donated over $50 million worth of products to women in need since inception. Heidi co-founded ThirdLove with David Spector and Ra'el Cohen in 2013.

The focus is on its version of sexiness and, especially, comfort. “When we first introduced ThirdLove, we had a goal of disrupting the industry norm and shifting the attention from skinny angels, feathers, and stilettos to real bodies, comfort and fit,” Zak said in a statement.

One of these ThirdLove manufacturers employs 5,000 team members across its three factories in the Guangdong province of China, Vietnam, Cambodia, and its headquarters in Hong Kong.

12 Examples of the Best Mission Statements

  • “To inspire humanity - both in the air and on the ground.”
  • “To accelerate the world's transition to sustainable energy.”
  • “Spread ideas.”
  • “To connect the world's professionals to make them more productive and successful.”

A mission statement is a concise explanation of an organization's reason for existence and describes its purpose, intention and overall objectives. The mission statement supports the vision and serves to communicate purpose and direction to employees, customers, vendors and other stakeholders.

San Francisco ThirdLove

IndustryApparel
Founded2013
FoundersHeidi Zak David Spector
HeadquartersSan Francisco , U.S.
Area servedWorldwide

OUR MISSION FOR BETTER BRAS That's why we created ThirdLove - a third, better option designed for your body. As industry experts, we know bras. And we know how hard it can be to find one that delivers. That's why we make ones that make you look and feel your best.

Brand positioning refers to the unique value that a brand presents to its customer. It is a marketing strategy brands create to establish their brand identity while conveying their value proposition, which is the reason why a customer would prefer their brand over others.

Brand positioning is the process of creating a unique, differentiating brand message for your brand that will resonate with your target customer. It's about figuring out who your ideal customer is and then creating a brand identity and messaging that resonates with them.

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