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Knix TV commercial - Go Wireless
Knix

IntroductionKnix is a direct-to-consumer brand that specializes in women's intimates such as bras, underwear, and loungewear. The brand was founded in 2013 by Joanna Griffiths with a mission to create...

What the Knix TV commercial - Go Wireless is about.

Knix TV commercial - Go Wireless

Title: Knix TV Spot, 'Go Wireless'

Introduction:In today's fast-paced world, comfort and convenience are key. Imagine a life free from the constraints of wires and cables, where you can seamlessly move through your day with ease. This is the vision behind the Knix TV Spot, 'Go Wireless.' This captivating advertisement focuses on the innovative product line of wireless undergarments offered by Knix, a renowned brand that revolutionizes the way we experience comfort and freedom.

Unleash the Freedom:The TV spot starts with a captivating shot of a young woman, finding herself entangled in a maze of wires, symbolizing the limitations and hassles of traditional undergarments. The camera then pans out to reveal the transformation as the wires disappear, instantly freeing her from the conventional constraints. This powerful visual metaphor sets the stage for the remarkable journey that follows.

A World Without Wires:As the scene transitions, vibrant colors burst onto the screen, representing the newfound sense of liberation and excitement that wireless undergarments offer. The spot showcases an array of Knix products, including wireless bras, panties, and shapewear, each designed to provide ultimate comfort without compromising on style or support.

The spot unfolds with a montage of individuals engaging in various activities, effortlessly moving and dancing with confidence and grace. From yoga enthusiasts stretching in harmony, to busy professionals confidently heading to work, the diversity of the individuals depicted underscores Knix's commitment to inclusivity and empowerment for all genders and body types.

Accompanied by an upbeat and energetic soundtrack, the TV spot captures the spirit of adventure and celebrates the vitality of living wire-free. The seamless transitions between scenes emphasize the seamless experience that Knix offers, further fueling the desire to break free from the constraints of wired undergarments.

Empowerment through Innovation:Throughout the TV spot, the Knix brand ethos shines through, emphasizing the belief that everyone deserves undergarments that make them feel comfortable, empowered, and self-assured. With cutting-edge technology and meticulous craftsmanship, Knix has reimagined the essentials, delivering a wireless experience that allows individuals to embrace their true selves, unencumbered by wires.

The spot concludes with a powerful message: "Embrace the freedom of wireless. Feel comfortable, confident, and completely you with Knix." This closing statement resonates with viewers, inviting them to join the Knix movement and experience a new era of undergarments that seamlessly blend comfort and style, without compromise.

Conclusion:The Knix TV Spot, 'Go Wireless,' is a captivating advertisement that entices viewers to break free from the constraints of traditional undergarments. Through stunning visuals, energetic music, and a message of empowerment, Knix showcases its revolutionary wireless product line, inspiring individuals to embrace a life without wires and experience ultimate comfort and freedom. So, why wait? Embrace the freedom of wireless and step into a world where every movement is smooth and unrestricted with Knix.

Knix TV commercial - Go Wireless produced for Knix was first shown on television on May 4, 2021.

Frequently Asked Questions about knix tv spot, 'go wireless'

ambassador Ashley Graham With the need to celebrate body diversity in mind, apparel brand Knix and newly-appointed global brand ambassador Ashley Graham have launched the exclusive Ashley Graham x Knix collection.

Knix is the first brand to use real women–of all ages, sizes, and backgrounds–on their site. Knix launches the first period underwear brand for teens and tweens, Kt by Knix. Knix is the first brand to release a lingerie campaign exclusively featuring women from ages 50 to 81.

Joanna Griffiths is the Founder and President of Knix and Kt by Knix the direct-to-consumer intimate apparel brands reinventing intimates for real life.

A few specifics of note: Knix designed this leakproof underwear to absorb up to 3 teaspoons of liquid (for reference, the average pad and tampon absorb about 1 teaspoon). And while I've tried my fair share of period-friendly underwear, these earn the top prize for their streamlined design and odor-wicking fabric.

Joanna revolutionized the underwear industry with her innovative brand, Knix, which was one of the first size-inclusive, leak-proof products that countered the conventional lingerie narratives at the time. Launched in 2015, Knix has transformed into one of the fastest-growing intimate apparel brands worldwide.

Joanna revolutionized the underwear industry with her innovative brand, Knix, which was one of the first size-inclusive, leak-proof products that countered the conventional lingerie narratives at the time. Launched in 2015, Knix has transformed into one of the fastest-growing intimate apparel brands worldwide.

Intimates brand Knix, famous for its leak-proof underwear and body-positive messaging, celebrated its 10th anniversary at its new Canadian headquarters in downtown Toronto in June.

In addition to making the Knix line leakproof and comfortable, Griffiths wanted to make them as ethical and sustainable as possible also. The Knix product line is all designed from their offices in Canada. However, they aren't manufactured there. They are manufactured overseas in China, Seoul, and Italy.

Such a fan of Knix bras! These bras are wireless, which is sooo good for your overall breast health and it makes them super light and comfortable to wear. Holds up the girls really well, with excellent supporting straps that are adjustable on some styles!

Joanna Griffiths Joanna Griffiths is the Founder and President of Knix and Kt by Knix the direct-to-consumer intimate apparel brands reinventing intimates for real life. Since launching the company in 2013, Joanna has built Knix into one of the fastest-growing intimate apparel brands globally.

Canadian Women's Undergarment Brand Knix Expanding Further with Stores and Significant Growth [Founder Interview] Joanna Griffiths launched Knix with the goal of transforming an underwear market that had too much frill and not enough function.

Our Leakproof Underwear features triple layer technology that ensures you stay fresh, dry, and protected. The anti-odor top layer wicks away moisture from your skin; the inner-layer absorbs the liquid and locks it in; and the leak resistant outer layer keeps any liquid from spotting your clothes.

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Watch Knix TV Commercial, 'Go Wireless'

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Products Advertised

Knix LuxeLift Pullover Bra
Knix Padded V-Neck Bra
Knix WingWoman Contour Bra
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