Snickers I am, of course, talking about Snickers. A large part of Snickers' success was arguably due to its genius marketing campaign "You're not you when you're hungry," which was acclaimed and won many marketing awards.

Not going anywhere for an eternity. I'm not even look at beauty. Moving now in it. When you're really hungry grab the big one next you're a winner.

The "You're not you when you're hungry" marketing campaign was a massive success. In its first year of worldwide broadcast, it increased Snickers' world sales by 15.9% and gained market shares in 56 of the 58 markets where Snickers broadcasted the ads.

Snickers had a brand truth to respond to the human truth about what hunger does to you: a substantial, nut-filled bar that has always been known for satisfying hunger. The resulting brand idea was, “A proper, nut-filled Snickers sorts out hunger and restores your role in the pack”.

The company's most popular, and most enduring, advertising campaign has featured the slogan “You're not you when you're hungry” for years, and it's been a phenomenal success.

10 Ad Jingles of the 1970s

• “My bologna has a first name …”
• “Ring around the collar!
• “I am stuck on _____, 'cause _____'s stuck on me.”
• “Like a good neighbor, _____ is there.”
• “_____ is the place with the helpful hardware man.”
• “You deserve a break today.”
• “I'd like to teach the world to sing.”

That's when you'll reach for foods that will deliver an energy boost: high sugar, fast-digesting carbohydrates. These stimulants actually boost dopamine production, so in affect you are self-medicating correctly, although dangerously, because these foods can contribute to weight gain as well as erratic behavior.

Hunger is an emotion people could easily relate to no matter where they belonged. Any abnormal behaviour would mean that something is wrong and what's a better reason than the hunger for selling a nut-filled chocolate bar. In this way, MARS found a way to penetrate the global market and attract more buyers.

Snickers is a brand that values being fun, active, social and funny. The brand cam- paign shows these values by appealing to their audience through humor and the sim- ple message, “you're not you when you're hungry”. Snickers is satisfying, simple, cheap and easily accessible.

SNICKERS - Fun-loving, sassy, humorous. Everyone enjoys being around you. You are a practical joker-others should be cautious when shaking hands with you.

At the time, the couple had been planning to create a new candy bar and put it in production as a nameless bar - that is, until one of their favorite horses named Snickers died. So, to honor the horse, Ethel and Frank gave the “no-name” bar the name Snickers.

Beechams Pills: Worth a guinea a Box Beecham's Pills' "Beechams Pills: Worth a guinea a Box" from August 1859, is considered to be the world's first advertising slogan.