What the Knix TV commercial - Sick of Underwires is about.
Knix TV Spot, 'Sick of Underwires' is a powerful commercial that highlights the real struggles of women when it comes to wearing uncomfortable bras. The 30-second spot starts with a woman, who is visibly frustrated, adjusting her bra underwire in an attempt to find relief from its discomfort. As the camera pans out, you can see a group of women, all seemingly suffering from the same issue.
The commercial then introduces Knix, a revolutionary bra brand that aims to change the way women perceive their underwear. Knix boasts of innovative designs that focus on comfort, support, and freedom - without the underwire. The brand offers a range of bras, including its best-seller, the 8-in-1 Evolution Bra, which promises to be the only bra that women will ever need.
Throughout the spot, Knix highlights real testimonials from women who have had enough of underwires and have found comfort and convenience with their products. The commercial is not only a testament to the brand's commitment to innovation, but it also speaks to the real struggles of women when it comes to choosing the right bra.
Overall, Knix TV Spot, 'Sick of Underwires' is a powerful commercial that offers refreshing insight into an issue that many women face daily. With its innovative and revolutionary products, Knix empowers women to reclaim their freedom and comfort.
Knix TV commercial - Sick of Underwires produced for
Knix
was first shown on television on April 28, 2022.
Frequently Asked Questions about knix tv spot, 'sick of underwires'
ambassador Ashley Graham
With the need to celebrate body diversity in mind, apparel brand Knix and newly-appointed global brand ambassador Ashley Graham have launched the exclusive Ashley Graham x Knix collection.
Whether you prefer wireless or underwire bras, you have additional options for both styles, including: Straps and construction: Push-up, strapless and more styles are available for both underwire bras and wireless bras.
This Product
| This Product Knix Catalyst | Girlfriend Collective Topanga |
|---|
| Material | Shell: 59% nylon, 41% spandex - Lining: 86% nylon, 14% spandex | 79% recycled plastic bottles (RPET), 21% spandex |
| Support | High impact | Low-medium impact |
| Strap Style | Shoulder straps | Crisscross |
| Support Type | Compression / encapsulation | Compression |
“I have been endlessly looking for a cute but comfortable and supportive sports bra for years. I have tried (what feels like) every option under the sun and the Knix Catalyst and Knix Catalyst front zip sports bras are hands down the winners! Pricey but absolutely worth the investment in my opinion.
Joanna Griffiths is the Founder and President of Knix and Kt by Knix the direct-to-consumer intimate apparel brands reinventing intimates for real life.
Knix provides leakproof women's intimate apparel for periods and incontinence. Its product includes bras, underwear, activewear, loungewear, sleepwear, shapewear, maternity, and swimwear. It was formerly known as Knixwear. It was founded in 2012 and is based in Toronto, Canada.
In addition to making the Knix line leakproof and comfortable, Griffiths wanted to make them as ethical and sustainable as possible also. The Knix product line is all designed from their offices in Canada. However, they aren't manufactured there. They are manufactured overseas in China, Seoul, and Italy.
1. Wearing a tight underwired bra for a longer period might hurt your ribs, making you tired easily. 2. Bras with bad quality of underwires are most likely to start poking within short period of use.
Such a fan of Knix bras! These bras are wireless, which is sooo good for your overall breast health and it makes them super light and comfortable to wear. Holds up the girls really well, with excellent supporting straps that are adjustable on some styles!
Our top pick for the best wireless bra is the Wacoal Comfort First Wire Free T-Shirt Bra, which is constructed from a super soft and silky nylon, polyester, and spandex material and features padded cups and adjustable straps.
Joanna revolutionized the underwear industry with her innovative brand, Knix, which was one of the first size-inclusive, leak-proof products that countered the conventional lingerie narratives at the time. Launched in 2015, Knix has transformed into one of the fastest-growing intimate apparel brands worldwide.
Canadian Women's Undergarment Brand Knix Expanding Further with Stores and Significant Growth [Founder Interview] Joanna Griffiths launched Knix with the goal of transforming an underwear market that had too much frill and not enough function.
