Grove Collaborative television commercial 2021

What the Grove Collaborative TV commercial - Plastic Free is about.

Grove Collaborative is an online retailer providing a wide variety of eco-friendly household and personal care products. As part of its ongoing commitment to sustainability, Grove Collaborative recently released a new TV spot promoting its Plastic Free initiative, set to the classic Ray Charles song "Let's Go Get Stoned."

The ad opens on a woman holding a plastic bottle and looking out at a polluted beach, as the lyrics "we're gonna sing this song together" play in the background. The camera then pans to a man using a reusable water bottle and a child picking up litter, accompanied by the line "you ain't no friend of mine." The commercial goes on to showcase a series of Grove's plastic-free products, ranging from shampoo bars to dish soap pods, before urging viewers to join the Plastic Free movement.

The song's upbeat tempo and catchy lyrics help to create a sense of collective action, inspiring people to take small but impactful steps towards a more sustainable future. By using Ray Charles' iconic voice and a cheerful melody, Grove Collaborative is able to convey its message in a way that's both memorable and enjoyable to watch.

Overall, the Grove Collaborative TV Spot promoting Plastic Free is a great example of a creative and effective marketing campaign that not only promotes the company's products but also encourages viewers to make positive changes for the environment.

Grove Collaborative TV commercial - Plastic Free produced for Grove Collaborative was first shown on television on September 5, 2021.

Song from commercial Grove Collaborative TV Spot, 'Plastic Free' Song by Ray Charles

"Hit the Road Jack" is a popular song recorded by the legendary musician Ray Charles. It was written by Percy Mayfield, an R&B singer, and was released in August 1961. The song quickly became one of Ray Charles' biggest hits and reached number one on the US charts.

Lyrics and MeaningThe lyrics of "Hit the Road Jack" tell the story of a relationship gone sour. The song is a kiss-off anthem, with the protagonist telling Jack to hit the road and not come back. The repetitive refrain, "Hit the road Jack, and don't ya come back no more," adds a catchy and memorable element to the song.

The lyrics of "Hit the Road Jack" are often interpreted as reflecting Ray Charles' personal life at the time , particularly his troubled relationship with his second wife, backup singer Della Robinson. The song captures the conflict and tension between the two, with Charles expressing his desire to live freely and independently.

Musical Style"Hit the Road Jack" is a notable blend of R&B, jazz, and rock 'n' roll influences. The song incorporates elements of big-band jazz and rock 'n' roll to create a unique sound that is both tough and simple. Ray Charles' soulful vocals and the infectious rhythm of the song contribute to its enduring popularity.

Cultural Impact"Hit the Road Jack" remains one of Ray Charles' most recognizable and beloved songs. Its popularity continues to endure, and the song is often featured in films, television shows, and commercials. The catchy refrain and memorable melody have made it a timeless classic.

Fun Facts- "Hit the Road Jack" was written by Percy Mayfield, who was a good friend of Ray Charles. Mayfield was an R&B singer who suffered severe facial injuries in a car accident, but his talent as a songwriter remained intact.- Ray Charles performed "Hit the Road Jack" on the UK show "Saturday Live" in 1996, showcasing his incredible talent and stage presence.- The song has been covered by various artists over the years, including the likes of Helen Reddy, Buster Poindexter, and John Mayer.

Overall, "Hit the Road Jack" is a memorable and influential song in Ray Charles' discography, showcasing his musical prowess and ability to create timeless hits.