M&M's Super Bowl commercial: Inside the candy's 2023 return with Maya Rudolph, controversial rebrand. M&M's is undergoing a rebrand in 2023. It dropped its famed "spokescandies" after public outcry (seriously) regarding the likenesses of the longtime mascots.

According to Sports Business Journal, Joe Gibbs Racing president Dave Alpern rationalized M&M Mars' departure, saying the brand "wants to try some new things - and no matter how big a brand is, they have a finite budget, so when you want to try something new, it has to come from somewhere else."

M&M is withdrawing its "spokescandy" ads after Fox's Tucker Carlson railed about the candies' de-sexualization - as part of a push for a "woke" society. (Story aired on ATC on Jan. 24, 2023.)

In response, the M&M's brand pretended to retire its iconic spokescandies for publicity and announced that they would be replaced by Maya Rudolph, whom everyone can agree on.

The candy brand announced that Maya Rudolph would replace its promotional cartoon characters, which have been the focus of a partisan backlash. A controversy erupted when M&M's made changes to its roster of characters and to the shoes they wear.

Her debut included a song entitled “I'm Just Gonna Be Me.” (Although the purple confection was added to the spokescandy lineup, no purple candies were added inside M&M packages.) Conservatives immediately suggested that the new purple candy must be transgender, and the candies were labeled “woke.”

Lack of sponsorship was reportedly the biggest factor in Busch's free agency process and lack of a deal with Joe Gibbs Racing, with longtime partner M&M's set to leave the sport after a three-decade-plus relationship.

RCR Welcomes Back Cheddar's, 3CHI, Lenovo, Alsco and BetMGM as Kyle Busch Sponsors in 2023.

The "spokescandies" that had long represented the brand were embroiled in controversy after M&Ms revamped the characters' appearances to be more "inclusive" last year. The two female M&M's became a flashpoint in the culture war because their outfits were swapped out for less traditionally feminine attire.

M&M's became the focus of a partisan backlash after the brand made a number of stylistic tweaks to its cast of “spokescandies” last year. In January 2022, the brand replaced the green M&M's knee-high boots with flats and swapped the brown M&M's stilettos for lower heels.

The brand piled onto the discourse with a 15-second teaser spot dropped yesterday in which Rudolph announces the rebranding, saying: “Since we all love M&M's - and let's face it, me - it only makes sense that I am renaming America's favorite chocolate candies 'Ma&Ya's.” The candy will not only bear her name but also ...

M&M's became the focus of a partisan backlash after the brand made a number of stylistic tweaks to its cast of “spokescandies” last year. In January 2022, the brand replaced the green M&M's knee-high boots with flats and swapped the brown M&M's stilettos for lower heels.