What the Poise TV commercial - Lisa is about.

Title: "Lisa: Unleashing Confidence with Poise"

[Scene: A bright and cozy living room with soft furnishings. Lisa, a vibrant and confident woman in her late 30s, is sitting on a comfortable couch, facing the camera with a warm smile.]

Narrator: [Voiceover] Meet Lisa. She's a strong, determined woman who knows what she wants from life. But there's one thing that has always held her back: bladder leakage.

[Cut to a flashback scene of Lisa laughing with friends at a park, but her face reveals a hint of unease.]

Narrator: [Voiceover] It's those little moments that can make a woman question her poise.

[Cut back to the present, Lisa holding a pack of Poise pads with a look of determination.]

Lisa: Hi, I'm Lisa. And I want to tell you about a game-changer called Poise.

[Close-up shots of Lisa opening the Poise pack and holding up a pad.]

Lisa: With Poise pads, I found the confidence to take on life's challenges without worry.

[As Lisa speaks, we see her going about her daily routine: jogging along the beach, sitting confidently in a boardroom meeting, and laughing with friends at a restaurant.]

Narrator: [Voiceover] Poise pads are designed specifically for women who experience bladder leakage, giving them the freedom to live life without compromises.

[Cut to a shot of Lisa holding up a Poise pad between her fingers.]

Lisa: These pads are so discreet and comfortable. I can wear them every day, and nobody even knows they're there.

[Cut to a series of quick shots showing Lisa performing various activities, each time accompanied by a Poise logo in the corner of the screen.]

Narrator: [Voiceover] With Poise's advanced absorbency technology and flexible design, Lisa stays dry and confident, no matter what comes her way.

[Final shot of Lisa sitting confidently on the couch, holding up a Poise pad.]

Lisa: So, ladies, don't let bladder leakage hold you back. Embrace your poise with Poise pads, and live life with renewed confidence.

[Scene fades out with the Poise logo and tagline displayed on-screen.]

Narrator: [Voiceover] Poise: Unleashing confidence every day.

Note: This TV spot script highlights the journey of Lisa, a woman who finds liberation from bladder leakage through the use of Poise pads. By showcasing Lisa's active and confident lifestyle, the ad aims to inspire other women who may be facing similar challenges to reclaim their confidence and embrace their own poise. The script focuses on the discreetness, comfort, and reliability of Poise pads, positioning them as a game-changer that allows women to live life without limitations.

Poise TV commercial - Lisa produced for Poise was first shown on television on April 4, 2021.