Kelsea Ballerini CoverGirl Lash Blast Cleantopia Mascara TV Spot, 'Plant Power' Featuring Kelsea Ballerini.

America Ferrera, the New Face of CoverGirl, Is Finally Having Fun With Beauty. The actress opens up about her debut CoverGirl campaign and evolving beauty standards.

The Covergirl Lash Blast Cleantopia Mascara is the brand's first plant-powered clean vegan mascara formulated with 100% cellulose plant fibers. Its clean, vegan formula is made with 72% natural origin ingredients and infused with aloe leaf extract, ceramide and sustainably sourced rainforest maracuja oil.

Kelsea Ballerini is the newest face of Covergirl - but she's been manifesting her partnership with the brand for quite some time.

Kelsea Ballerini Announced as Newest Face of CoverGirl 2022.

Singers and actresses including Katy Perry, Brandy, Molly Sims, Faith Hill, Queen Latifah, Rihanna (until 2009 with her ex-boyfriend's violence abuse), Keri Russell, Taylor Swift, Dania Ramirez, and Drew Barrymore have also represented the cosmetic line.

CoverGirl has remained one of the most sought-after mass beauty brands for the past six decades, with a wide variety of product offerings for all kinds of consumers - and incredibly affordable prices.

United States CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company. It was acquired by Procter & Gamble in 1989, and later acquired by Coty, Inc. in 2016.

Niki Taylor Niki Taylor, in full Nicole Renée Taylor, (born March 5, 1975, Fort Lauderdale, Fla., U.S.), American fashion model best known as a face of the cosmetics company CoverGirl.

Kelsea Ballerini CoverGirl's Exhibitionist Mascara: Stretch & Strengthen Mascara is “the best mascara I have ever used,” Ballerini proclaims in a commercial for the mascara, which provides up to 60 percent longer lashes.

Niki Taylor Niki Taylor, in full Nicole Renée Taylor, (born March 5, 1975, Fort Lauderdale, Fla., U.S.), American fashion model best known as a face of the cosmetics company CoverGirl.

Probably the most famous Cover Girl models are Ms. Tiegs and Ms. Brinkley. They dominated the campaign in the last two decades.